Our client, a marketing agency, is looking for a Senior Analyst, Measurement Strategy to join their team on TTP basis, ASAP. Hybrid 2x/week in Seattle OR Brooklyn.
Responsibilities:
• Own measurement strategy end-to-end, from defining learning agendas to delivering actionable insights
• Design testing roadmaps and measurement frameworks across channels and campaigns
• Lead methodologies including MMM, geo holdouts, incrementality testing, and brand lift studies
• Translate complex data into clear business recommendations for clients and stakeholders
• Partner across media, strategy, BI, and data teams to align measurement with business goals
• Support new business efforts and contribute to thought leadership in measurement and analytics
• Build and scale internal measurement frameworks, tools, and best practices
Qualifications:
• 5+ years of experience in analytics, measurement, marketing science, or a related field
• Hands-on experience with MMM, geo holdout testing, incrementality measurement, and/or brand lift studies
• Strong communication and presentation skills with the ability to simplify complex concepts
• Experience working with cross-functional teams and client stakeholders
• Agency or consulting experience is a plus
• Understanding of paid media channels, including search, social, and programmatic advertising
This is an opportunity to influence strategic decisions, drive measurable business impact, and help define best-in-class measurement practices. Feel free to reach out if you'd like to learn more.
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