Search Engine Optimization Specialist

Job Description

Must Have Technical/Functional Skills

• Experience with local SEO or multi-location businesses
• SEO with strong focus on on page and technical optimization
• Structured data and schema markup
• Site architecture, indexing, and crawlability concepts
• Entity based SEO and taxonomy translation
• Metadata optimization and internal linking
• Search performance analysis and diagnostics
• Understanding of how structured content and attributes support AEO and GEO across AI-driven search environments

Roles & Responsibilities

• Translate defined taxonomy and content frameworks into structured, search aligned implementations
• Align metadata, page structure, and on page elements with user intent and search behavior
• Define and validate structured data requirements including schema markups and entity relationships
• Ensure consistency between content intent and how information is exposed to search engines and AI systems
• Identify and resolve gaps in discoverability, indexing, and machine readability
• Optimize titles, headings, metadata, and internal linking structures
• Support off-site backlink strategies by ensuring technical health and site integrity for authority growth
• Develop user stories to inform technical implementation of recommendations
• Collaborate closely with internal marketing team and web development partners
• Monitor performance (ranking, position, keywords) across search and AI systems and map back to visibility

Salary Range-$100,000-$120,000 a year