Additional info:
This role is basically a technical business analyst / product analyst sitting between marketing teams, engineers, and advertising platforms.
They are helping move or integrate Discover credit card advertising data/processes into Capital One’s advertising technology systems.
Simple Explanation of the Job
This person is not a pure developer and not a pure marketer.
They are someone who can:
- Talk to marketing/business teams
- Understand advertising data and tracking
- Work with APIs/pixels/data integrations
- Help engineering teams build the right thing
- Keep projects organized in Agile
The role is heavily focused on:
- AdTech integrations
- Data flow between systems
- Tracking conversions/events
- Translating business needs into technical requirements
- Project coordination and sprint updates
What They’ll Actually Do Day to Day
- Meet with marketers/business stakeholders
- Gather requirements for ad tracking and conversion reporting
- Work with engineers on API/pixel integrations
- Help send advertising/conversion data to platforms like Google, Meta, etc.
- Participate in Agile ceremonies (standups, sprint planning, retrospectives)
- Track progress and communicate updates weekly
- Document decisions and requirements
What “Conversion Bidding Shares” Means
This is advertising tracking/reporting language.
Basically:
- When someone clicks an ad and later applies for or gets a card
- The company wants that conversion data sent back to advertising platforms
- So ad platforms can optimize targeting and bidding
This happens through:
- Pixels
- APIs
- Event tracking
- Data integrations
What Type of Candidate Fits Best
Good fits:
- Technical Product Analyst
- AdTech Analyst
- MarTech Analyst
- Technical Business Analyst
- Digital Marketing Technology Analyst
- API Integration Analyst
- Product Owner with marketing tech experience