Team Name:
MarketingJob Title:
Product Marketing Manager (TEMP) | Diablo Immortal | Irvine or RemoteRequisition ID:
R027294Job Description:
We Need You
The minions of Hell are growing stronger...
Join us as we write the next chapter in the Diablo universe! Diablo Immortal, a Massively Multiplayer Action-RPG mobile game set in the world of Sanctuary, lets heroes slay demons anywhere, at any time. Come work with us, and together,we’llcreate something amazing. Our team of passionate developers is growing.
We are seeking aProduct Marketing Managerto help bring major game updates, features, seasonal content, and live events to players around the world. In this role, you will help shape and execute marketing strategies that drive awareness, engagement, and long‑term player retention, while collaborating closely with cross‑functional partners across the organization.
This role is ideal for an experienced product marketer who is passionate about mobile games, live‑service ecosystems, and player‑first storytelling, and who thrives in a collaborative, fast‑paced environment.
NOTE: This is a temporary position for12 months. The candidate will ideally be based in Irvine; however, remote candidates within the United States will also be considered, provided they work in the West Coast time zone.
Responsibilities
Support product marketing strategy and execution for Diablo Immortal,including live service updates, seasonal content, new features, and in-game events.
Assistin developing and executing go-to-market plans for major releases in partnership with senior product marketing leadership.
Represent the voice of the player by gathering insights from player data, research, community sentiment, and market trends.
Conduct competitive and market analysis to inform product positioning, messaging, and marketing priorities.
Collaborate with cross-functional partners,including game development, publishing, user acquisition,creative, analytics, platform, ASO, social, influencer, community, and PR,to execute integrated marketing campaigns.
Contributetoproduct positioning and messagingframeworks andhelp briefpartners toensure consistency across marketing channels and player touchpoints.
Collaborate withbrand andcreative teams on the development of marketing assets and campaign execution.
Work withanalytics anduser acquisitionteams to define success metrics, track campaign performance, andidentifyoptimization opportunities.
Support campaign retrospectives and post-mortems to capture learnings and improve future marketing efforts.
Help manage marketing calendars, asset timelines, and deliverables across multiple teams and regions.
Partner with first-party platform teams to support appstoresfeaturing opportunities, store optimization efforts, and feature testing initiatives.
MinimumRequirements
8+ years of experience in product marketing, brand marketing, or live services marketing.
Experience collaborating with cross‑functional partners in a matrixed organization.
Familiarity with integrated marketing across paid, owned, and organic channels.
Strong organizational and project management skills, witha high levelof attention to detail.
Analytical mindset with the ability to interpret data and translate insights into clear marketing takeaways.
Excellent communication skills anddemonstratedability to learn and grow as a product marketer.
Bachelor’s degree or equivalent experience in marketing, business, orrelatedfield.
Bonus Points
Experience supporting live service products, ongoing campaigns, or content updates.
Background in mobile or free‑to‑play games.
Strong interest in mobile games, action RPGs, and live service development.
Your Platform
Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which wasacquiredby Microsoft (NASDAQ: MSFT), is a premier developer and publisher ofentertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, witha track recordthat includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.
Our World
Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media,technologyand entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!
Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrivein order toconnect and engage the world through epic entertainment. We provide a suite of benefits that promote physical,emotionaland financial well-being for ‘Every World’ -we’vegot our employees covered!
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners
We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all the qualifications?Let usdecide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.
We are committed to working with and providing reasonableassistanceto individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.
We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.