Omnichannel Media Manager

Background & Purpose of the Job

Unilever is home to iconic brands such as Dove, AXE, Magnum and Hellmann’s.On any given day, over 2 billion people around the world use our products. Accelerating eCommerce, strengthening shopper marketing plans, and collaborating with media for a holistic planning approach enables us to get closer to our consumers and rapidly scale our brands. With digitally born brands such as Dollar Shave Club, Dermalogica, and Blue Air recently joining the family, Unilever is focused on building direct relationships with consumers and new business models to serve them.

We need a real media pro to build retail media capabilities that deliver full funnel media strategies converting shoppers into buyers, leveraging search, display, and performance media. This role will leverage shopper data to drive media planning, execution and optimization that deliver best in class returns while integrating retail media plans into the holistic media strategy.

This media position calls for strong collaboration within the Unilever media team, retail media partners, media agency and a range of internal stakeholders including shopper marketing, customer/eCommerce leads and brand marketing. With your leadership, we will keep the customer and shopper at the heart of our strategy and get Unilever to the top in the retail media world.

What You’ll Do
The role will be grounded in three core pillars:

I. Media Strategist & Business Partner – Translation of omnichannel/eCommerce business priorities into media strategy to accelerate growth across shopper platforms. Partner with Brands, Customer and Shopper leads to develop media strategies that drive consumers through the funnel to conversion.

• Key Business Partners:
  • Brands: understand brand objectives, business goals and holistic media plans to develop proper customer specific media briefs
  • Customer and Shopper teams: understand customer business goals and holistic marketing strategies
  • Customer/Retailer media groups: nurture the retail media ecosystem, collaborating on the development of ad products, measurement, and capabilities
• Drive media innovation within advertising partner to ensure that Unilever has input to product development and a seat at the table for first look beta testing
• Co-author research and measurement roadmap with Consumer Market Insights and ensure executional excellence
• Work close with Unilever media and agency to pull together upper and lower funnel media activity and learning to share Holistic Communications Planning approach and results

II. Execution Powerhouse – Implement, iterate, and optimize media to support business goals.Develop best practice for retail media strategy, execution and required agency support.Strong partnership with media agency to deliver best in class resources, ways of working and associated tools to maximize performance.

• Demonstrate accountability for you and agency partner to drive campaign performance specific to media, rooted in data
• Oversight of media rate cards as well as accountable measures such as brand safety, viewability, fraud
• Development of proper briefing templates, process, and ways of working, with agency, to align with strategy and business goals
• Stewardship and sharing of media performance with key UL stakeholders
  

III. Professor – Educate the organization on the retail media nuances and ecosystem.This ever-changing landscape with continued Unilever learning will be enabled by timely and relevant training and sharing of learnings as well as challenges.

• Establish education roadmap through the connected world community to educate key stakeholders along with the best way to land education.
• Create learning modules, in conjunction with the agency, to share both broad ecosystem content and detailed measurement that matter for both display and search campaigns.Connect broader shopper media and integrate into holistic planning approach.
• Collaborate with Unilever Media and agency search experts to share lower funnel search expertise and performance to drive improved processes in usage of keyword repository (KWERY) and holistic search workshops.

Who You Are

You’re a friend & a partner combined. You’re thoughtful about your relationship with your agency partners and internal counterparts to drive the business.

You can think big. Building a business from scratch, crafting best-in-class media strategies, and managing a multimillion-dollar portfolio. Nothing fazes you.

You can think small. Data is your best friend and you’re close to the numbers – this allows you to pivot your strategy and give love to the business where needed.

You’re a pioneer. You know there’s a lot of unknown in this space, and you’re okay with that. You embrace the new and explore new spaces with excitement and bring others along.

You’re a teacher. Knowledge is power so unleash it on the organization and agency teams to exponentially grow the business.

You’re a student. The idea of constantly learning new skills and immersing yourself in the media landscape gets you excited.

You embrace the unknown. The answers aren’t always there – you can work through white spaces without breaking a sweat.

What You’ll Need To Succeed

• Bachelor’s Degree in marketing or related field (Master’s Degree welcomed)
• A minimum of 5-7 years of performance media experience
• Working knowledge of retailer / omnichannel media ad products and tools
• Ability to operate both strategically and tactically in a high-energy, fast-paced environment
• Eager to take smart risks and champion new ideas
• Ability to analyze and propose data-driven solutions, with exceptional attention to detail
• Communication and collaboration skills that enable you to earn trust up, down and across the company
• Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business
• Experience in fast moving consumer goods preferred

What We Can Offer You

Culture for Growth|Top Notch Employee Health & Well Being Benefits|Every Voice Matters|Global Reach|Life at Unilever|Careers with Purpose|World Class Career Development Programs|Check Out Our Space|Focus On Sustainability

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please seeEqual Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.