The Senior Marketing Manager will support the development of U.S. marketing strategies and lead execution of key initiatives for the solid tumor oncology portfolio. This role will primarily focus on the IDH-targeted franchise (VORANIGO and TIBSOVO) and collaborate cross-functionally to drive brand performance, customer engagement, and business growth.
Key Responsibilities
1. Brand Strategy & Planning
Support development of U.S. strategic marketing plans for solid tumor brands
Translate market insights into actionable strategies, KPIs, and resource allocation
Utilize market research, customer insights, and competitive intelligence to guide decisions
Incorporate global best practices and industry trends
2. Marketing Execution & Content Development
Lead digital and omnichannel marketing initiatives (web, email, media campaigns)
Manage HCP (Healthcare Professional) media planning and optimization
Collaborate with external agencies for creative development and campaign execution
Drive innovation through new channels, personalization, and emerging technologies
Track and optimize KPIs using analytics tools and dashboards
Ensure compliance with legal, regulatory, and industry standards
Support congress activities including booth strategy, content, and training
3. Cross-Functional Collaboration
Partner with Sales, Medical Affairs, Market Access, HEOR, Regulatory, and Communications teams
Work with analytics and market research teams to derive insights and improve performance
Collaborate with IT and digital teams for campaign execution and KPI tracking
Coordinate with Legal, Regulatory, and Medical teams for promotional approvals
4. Leadership & Influence
Lead cross-functional initiatives in a matrixed environment
Influence stakeholders without direct authority
Present insights, performance metrics, and strategic recommendations to leadership
Required Qualifications
Education & Experience
Bachelor’s degree (Science, Arts, or related field); MBA preferred
5+ years of commercial experience in pharmaceutical, biotech, or healthcare industry
Minimum 2+ years in marketing roles
Experience in oncology, solid tumors, or rare diseases strongly preferred
Core Skills
Proven ability to develop and execute marketing strategies for product growth
Strong experience with digital marketing campaigns and product launches
Knowledge of omnichannel marketing and promotional mix optimization
Solid understanding of pharmaceutical compliance and regulatory environment
Strong project management and stakeholder coordination skills
Excellent communication and presentation abilities
Technical Skills
Experience with tools such as Veeva CRM and Vault Promo Mats (preferred)
Familiarity with analytics platforms and KPI tracking