Marketing Coordinator

Description

Organizational Overview

Located in the heart of Newport’s historic district, IYRS School of Technology & Trades is a non-profit, post-secondary experiential learning institution. Our 3-acre harbor-front campus houses amazing facilities with traditional and state-of-the-art equipment. Our mission is to empower students through immersive, hands-on innovative learning to realize their full potential.

IYRS offers four certificate programs for people interested in careers in the marine trades and advanced manufacturing. IYRS students are passionate about thinking and working through hands-on learning to develop skills and problem-solving abilities. IYRS was named a Best Maker School by Newsweek Magazine in 2021.

Primary functions and purpose of this position

The Marketing Coordinator supports the execution of IYRS’s marketing and communications efforts, with a strong emphasis on content creation, alumni storytelling, and digital engagement. This role works closely with the VP of Marketing & Communication and cross-functional partners to help tell authentic stories about IYRS students, alumni, programs, and community. The ideal candidate is an organized, creative communicator who enjoys writing, managing content across platforms, and keeping projects moving—from social media posts and alumni features to email campaigns.

Requirements

Social Media & Digital Content

• Create, schedule, and publish content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Google Business)
• Contribute to content calendars tied to campaigns, events, and key moments throughout the year
• Photography, videography, editing and caption writing
• Monitor engagement and support ongoing optimization and content refinement
• Community management: monitoring comments, answering questions and flagging concerns

Alumni Storytelling & Content Development

• Conduct interviews with alumni, students, faculty, and staff to gather compelling stories and quotes to be cross-posted on social media feeds and IYRS news
• Maintain and update an alumni feature story tracker, including outreach status, publishing timelines, and content usage
• Collaborate with Advancement to align storytelling efforts with engagement goals

Blog & Long-Form Writing

• Write and edit blog posts covering alumni stories, student projects, program highlights, events, and institutional news
• Support editorial planning and maintain a steady cadence of blog content
• Adapt long-form content for use across email, social media, and PR channels

Email Marketing

• Build, format, and deploy marketing and communications emails
• Assist with email segmentation, scheduling, and performance tracking
• Ensure emails reflect brand voice, messaging priorities, and institutional tone
• Repurpose blog and alumni content for email campaigns

Website Content & Optimization

• Update and maintain website content, including alumni features, blog posts, program updates, and news items
• Support content optimization efforts (headings, formatting, internal linking, and readability)
• Ensure website content remains accurate, current, and aligned with institutional messaging

Public Relations & External Communications

• Assist in drafting press releases, announcements, and short-form media content
• Support distribution of press materials and tracking of placements
• Help identify story opportunities related to alumni achievements, events, and institutional milestones

Collaboration & Administrative Support

• Develop authentic relationship with Admissions, Advancement, Student Services, Academic teams and students to support content needs
• Support marketing projects, campaigns, and events as assigned
• Maintain organized files, trackers, and documentation for content and campaigns
• Uphold brand standards and ensure consistency across all materials

Education and Experience Requirements:

Required

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
• Strong writing, editing, and storytelling skills
• Comfort writing both short-form (social, email) and long-form (blogs, features) content
• Strong organizational skills and ability to manage multiple projects
• Availability to support select weekend events (approximately once per month), with flexibility to adjust weekday schedules as needed
• Willingness to travel periodically (1–2 times per month) within New England to connect with industry and hiring partners and highlight alumni stories on site

Preferred:

• 1–3 years of experience in marketing, communications, content writing, or digital media
• Experience with alumni, advancement, higher education, or nonprofit communications
• Familiarity with website CMS platforms and basic SEO best practices
• Experience with email marketing tools and social media scheduling platforms
• Photography, basic design, or video editing experience is a plus

• Clear, engaging written communication
• Strong attention to detail and follow-through
• Collaborative and relationship-oriented
• Organized, proactive, and deadline-conscious
• Curious, creative, and enthusiastic about storytelling

Other Expectations

• Each employee at IYRS is expected to demonstrate the following in the regular performance of their job duties:
• Participation in requisite safety training for staff and students?
• Commitment to the mission, vision, and values of IYRS
• Adherence to IYRS’s Code of Conduct and all policies and procedures
• A positive attitude and willingness to contribute productively to the success of the team and the organization.
• An understanding of and commitment to the IYRS’s core competencies of accountability, collaboration, communication, institutional values, and service.
• Active participation in efforts geared toward directing and improving the overall operations of IYRS, such as strategic planning, organizational development, and performance improvement.
• Commitment to acting as an advocate and ambassador for IYRS.
• Sense of ownership and pride in personal performance

Salary Range and Benefits

• Annual salary $45,000 - $55,000
• Paid holidays, vacation, personal, and sick time
• Health, dental, and vision insurance
• Health Reimbursement Account and Health Savings Account
• Retirement plan with company match
• Employee assistance program

Equal Opportunity Policy

IYRS School of Technology & Trades provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training