You Don't Want to Be the Idea Person. You Want to Be the Reason It Actually Happened.
Marketing Coordinator — Fringe Sport | Austin, TX (Hybrid)
Most marketing job ads want someone "creative" and "strategic." This one doesn't.
We want the person who makes sure the creative actually ships. On time. With working links. With the right price. To the right audience. Every single time.
Fringe Sport is a mid-sized and growing DTC garage gym equipment company based in Austin. We make squat racks, bumper plates, and machines that people build their home gyms around. We doubled revenue last year. We're hiring a Director of Ecommerce & Growth to set the marketing strategy — and we need a Marketing Coordinator to make sure everything the Director designs actually reaches customers without a single broken link, expired discount code, or mismatched offer.
This is the role for someone who gets a quiet thrill from a clean checklist, a perfectly configured Shopify discount, and a launch that goes live at 6:00 AM with zero issues because you QA'd it with precision.
What You'll Actually Do
You will own marketing execution across the full stack — not just check boxes, but build the systems that make error-free execution repeatable:
- Campaign QA & Launch Execution. Every email, every promotion, every product launch gets a pre-launch QA checklist before it goes live. You run the checklist. You catch the broken link before 85,000 subscribers see it. You run weekly discount audits so expired codes don't silently drain revenue. Your #1 metric is Launch Error Rate — and your target is 0%.
- Marketing Calendar. You own the 90-day rolling marketing calendar in Notion. You update it weekly. Everyone on the marketing team — our videographer, our designer, our email/SMS agency, our paid ads agency — plans from your calendar. If someone asks "what's going out this week?" the answer is always "check the calendar" and the calendar is always right.
- Shopify & Merchandising. You update PDPs, create bundles and discount codes, configure hidden variant pages, manage category page ordering, and keep VideoWise video sliders current. When the Director says "launch this bundle at $1,499 with a free attachment offer on a password-protected early access page," you build it in Shopify and it works on the first attempt.
- Content Creation (AI-Assisted). You use Claude and GPT daily to draft PDP descriptions, blog posts, social captions, and email content. Your drafts are 80% ready so the Director only needs to refine, not create from scratch. You also write content briefs and shot lists for our videographer.
- Reporting. Every morning before standup, the daily huddle numbers are posted — revenue, orders, AOV, Dane 2 units, Belt Squat units. Every week, the scorecard is compiled. You don't just report numbers — you flag anomalies. "Dane 2 units dropped 40% this week" matters more than "Dane 2: 34 units."
- Cross-Functional Coordination. You coordinate across our videographer, designer, email/SMS agency, paid ads agency, plus customer service, product development, and supply chain. Marketing never promotes an out-of-stock product, never launches misaligned with inventory, and never runs an offer that CS doesn't know about. You're the glue.
- Systems & Integrations. Shopify, Klaviyo, GA4, VideoWise, Postscript — you monitor the connections and catch sync failures before they corrupt our data.
- Process Documentation. You build SOPs for every repeatable task. When you document a process, anyone on the team can pick it up and execute it using your SOP alone. SOPs are living documents — you update them when processes change.
- Affiliate & Creator Coordination. When new product arrives at the warehouse, you ship it to affiliates within 48 hours. You track who received what. You follow up on content timelines. You make sure UGC and reviews get deployed to the right channels.
What This Role Is NOT
This is not a strategy role. You will not decide what offers to run, what products to launch, or how to allocate budget. The Director does that.
This is not a creative director role. You will not design campaigns, write brand-voice copy from scratch, or set the content calendar direction. The Director does that.
This is not a people management role. You coordinate across a team, but you don't manage anyone.
If your first instinct when given a task is to question the strategy behind it rather than execute it precisely, this role will frustrate you.
If your first instinct is to open Shopify and make sure the discount code works before anyone else wakes up — keep reading.
What Your First Year Looks Like
- By Month 2: The marketing calendar is the trusted single source of truth. The whole team plans from it.
- By Month 3: Zero execution errors. Every campaign QA'd before launch. The pre-launch checklist is formalized and evolving.
- By Month 3: Top 20 PDPs audited and optimized — correct carousel order, current video sliders, visible bundles, proper category page positioning.
- By Month 4: The Director spends zero time on execution details. All QA, scheduling, PDP updates, discount creation, reporting, and coordination are fully owned by you.
- By Month 6: Every core marketing process has a documented, maintained SOP.
How You'll Be Measured
Your #1 metric: Launch Error Rate. Target: 0% after a 3-month ramp. If nothing goes live broken, you're doing your job.
You'll also be measured on QA completion rate (100%), marketing calendar accuracy (≥95%), PDP health score (100% of top 20 current), and reporting on-time rate (100%).
These aren't aspirational. These are the weekly and monthly numbers you'll own.
You Must Have
- Hands-on Shopify experience. You've personally updated PDPs, created discounts, configured bundles, and managed product catalogs. Not "worked at a company that used Shopify" — you've been in the admin. This is Day 1 work with no ramp time.
- A track record of QA discipline. You've owned pre-launch checklists. You've caught errors before they went live. You check things twice because that's who you are, not because someone told you to.
- Cross-functional coordination experience. You've coordinated deliverables across 3+ contributors — agencies, designers, content creators, other departments — against shared deadlines. You know what it takes to keep multiple people on track without being their manager.
Nice to Have
- Already using AI tools (Claude, GPT) daily to draft content and accelerate work
- Personal interest in strength training, fitness, or garage gyms
- Experience with Klaviyo, GA4, or VideoWise
Compensation & Location
- $50K–$70K base salary + performance bonus potential
- Austin-based, hybrid (majority in office, 1–2 days remote)
About Fringe Sport
At Fringe Sport, we believe the best gym in the world is the one you built yourself, and we've spent over a decade building the equipment that makes it world-class: squat racks, bumper plates, belt squat machines, adjustable dumbbells, and everything else serious athletes need to train on their own terms. We're not selling gear. We're building the defining brand of the garage gym generation.
We're a small but mighty team headquartered in Austin, Texas. We're growing fast — because the movement we've been building since before "garage gym" was a category is finally going mainstream. If you want to be part of the company that's making that happen, keep reading.
We care about product quality, customer experience, and doing things right. Our marketing team is small. Small team, big impact.
We use AI aggressively. Not as a gimmick — as a force multiplier. One person doing the work of ten because they know how to use the tools. If you're already working this way, you'll fit right in.
How to Apply
Send your resume and a short note answering this question:
"Tell me about a time you caught an error before it went live — what was it, how did you find it, and what would have happened if you hadn't?"
If you have to think hard to come up with an answer, this probably isn't the right role. If you have five examples and you're trying to pick the best one — we want to hear from you.
