Our Financial Services client is seeking a Lead Product Manager to join their team for the next 6 months, 40 hours/week. This role is hybrid onsite 3 days a week in New York, NY.
Role Summary
The Lead Product Manager for the Enterprise Communications Platform is responsible for owning, evolving, and scaling the systems that power millions of customer touchpoints across email, SMS, and push notifications. This role drives the multi-year platform strategy, roadmap, and governance framework that enables Marketing and cross-functional teams to deliver personalized, compliant, and coordinated customer journeys. This is a platform-focused product leadership role centered on technical depth, customer-centric thinking, and strong cross-functional execution.
Top Must Have Skills
7+ years of product management experience within MarTech, digital platforms, or customer experience technology
Hands-on experience with Adobe Campaign, Adobe Journey Optimizer, or similar enterprise communication platforms
Proven ownership of digital platforms or enterprise capabilities serving multiple stakeholders
Strong understanding of data-driven communications, event triggers, and personalization frameworks
Experience operating within regulated environments (Financial Services preferred), including TCPA, CAN-SPAM, and CCPA/GDPR
Demonstrated success building A/B testing and multivariate testing capabilities into communication flows
Ability to translate complex technical concepts for non-technical audiences and vice versa
Additional Qualifications
Experience driving platform strategy, roadmap development, and backlog management
Strong partnership skills with Engineering, Marketing, Data, Operations, Compliance, and Legal teams
Ability to balance platform stability, technical debt, and high-impact capability delivery
Experience defining technical requirements, data models, and acceptance criteria
Strong communication, documentation, and stakeholder management skills
Ability to lead initiatives independently from concept through delivery
A mindset for building reusable, scalable solutions that reduce operational friction
Responsibilities
Platform Strategy and Roadmap
Own the multi-year roadmap and enhancement backlog for Adobe Campaign and Adobe Journey Optimizer
Advance the organization from transactional messaging to integrated, multi-channel journeys
Prioritize scalable enhancements that support multiple lines of business
Balance long-term platform health, stability, and technical debt with high-impact capability delivery
Data and Architecture
Partner with Data Engineering to define event triggers, data structures, and personalization models
Translate business needs into technical requirements and clear acceptance criteria
Ensure the platform can support increasingly dynamic, real-time, and responsive communications
Governance and Standards
Establish standards for reusable templates, fatigue rules, and cross-channel frequency management
Define and govern data elements, event triggers, and communication logic
Collaborate with Compliance and Legal to ensure regulatory and privacy alignment
Execution and Adoption
Lead quarterly planning and backlog refinement across cross-functional teams
Monitor platform performance and identify optimization opportunities
Champion adoption of Adobe Campaign and Adobe Journey Optimizer across the organization
Develop and deliver training, documentation, and best practices
Serve as the primary point of contact for Adobe partnership discussions, including new product releases
How You Will Stand Out
You are a Translator: Able to clearly communicate Adobe workflow logic to business partners and articulate business goals to technical teams
You are a Builder: You create roadmaps rooted in customer pain points and data insights, not just by inheriting existing plans
You Value Simplicity: You prioritize durable, reusable capabilities that empower Marketing Operations and reduce bottlenecks
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.