Integrated Marketing Manager

Manager, Integrated Marketing

ABOUT KENNETH COLE

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, versatile, and functional clothing, shoes, and accessories that make daily dressing effortless under the labels Kenneth Cole New York, Reaction Kenneth Cole, and Unlisted, as well as footwear under the name Gentle Souls.

Kenneth Cole is a global fashion brand that designs, markets, and distributes high-quality apparel, footwear, and accessories. We work closely with 22 domestic and 12 international licensing partners to create modern, functional, and stylish products that inspire individuals to look good and make a positive impact in the world.

Position Overview:

The Integrated Marketing Manager is responsible for leading the full-funnel planning, execution, and orchestration of unified 360° marketing campaigns across digital, retail, wholesale, and media channels. This role owns how campaigns come to life across touchpoints, ensuring cohesive delivery, strong cross-channel alignment, and measurable impact with both brand and performance metrics. This role is highly cross-functional and requires both strategic thinking and hands-on execution. The ideal candidate is a natural dot connector, proactive contributor, and strong collaborator, and is highly detail-oriented, organized, and values attention to detail.

Responsibilities

Campaign Management & Orchestration

• Own end-to-end seasonal/initiative planning and execution of integrated marketing campaigns across all channels
• Translate campaign strategy into clear, actionable rollout plans
• Define channel roles, timing, and messaging across the funnel
• Drive campaign workstreams and ensure cross-functional alignment, with both internal and external stakeholders
• Contribute to paid creator and influencer strategies/pipeline into campaign planning, ensuring alignment to full-funnel objectives and channel roles

Channel Oversight (Digital, CRM, Media)

• Oversee and contribute to execution across:
• Paid social and digital advertising (e.g. Meta, TikTok)
• Paid search
• CRM and lifecycle marketing
• Affiliate network marketing
• Traditional and non-traditional media (e.g. OOH, digital media partnerships)
• Partner with internal teams and agency stakeholders to ensure campaigns are executed effectively
• Guide optimization approach based on performance insights

Retail & Strategic Partner Marketing Support

• Support marketing execution across key retail and wholesale partners (e.g. Macy's, Nordstrom)
• Align brand campaigns with strategic partner opportunities and retail calendars, both domestically and internationally
• Own strategic partner-facing campaign planning and alignment

Performance Ownership & Optimization

• Own campaign performance across:
• Brand metrics (reach, awareness, engagement)
• Performance metrics (traffic, conversion, revenue, ROAS)
• Analyze results along with key stakeholders and identify optimization opportunities
• Lead campaign post-mortems, including content audits to optimize future creative production

Creative Deliverables & Brief Orchestration

• Develop and own creative briefs across various needs and channels, including paid creator and influencer briefs
• Map content needs and deliverables that service full funnel approaches
• Ensure creative is optimized for both brand storytelling and performance across channels

Cross-Functional Connector

• Serve as the central connector for all things brand and performance
• Drive alignment and ensure seamless execution across all campaign components

Reporting Structure

Reports to the Vice President of Integrated Marketing

Requirements

• Bachelor’s degree in marketing, digital/ecommerce, media, communications or other related field.
• Minimum 3+ years of experience in a marketing role.
• Strong project management and problem solving skills and understanding of how to manage priorities of multiple partners and initiatives in a complex environment.
• Understanding of full funnel marketing strategies and associated tactics across a multi-channel ecosystem.
• Ability to define measurement objectives and analyze performance results of marketing campaigns to help inform future planning.
• Experience in digital marketing, platform marketing, advertising and media.
• Must possess strong communication and written skills.
• Editorial mindset that seeks to understand what audiences consume and how to market towards it.
• Proficient in Microsoft and/or Mac Office applications.
• Ability to multi-task in a high-volume, fast-paced work environment.
• Ability to effectively work cross-functionally.

Compensation

Base Salary: $80,000 – $100,000, commensurate with experience.

Bonus: 7% annual target.

Actual compensation will be determined based on skills, experience, and other job-related factors, consistent with applicable law.

HOW WE WORK FOR YOU

• Hybrid - In Office Tuesday/Wednesday/Thursday. Monday and Friday are optional.
• Medical, Dental, and Vision packages
• 401K and company match
• Competitive time-off package including Unlimited PTO and Company Paid Holidays.
• Paid Parental Leave
• Online Associate Discount
• Pre-tax commuter benefits

HOW OUR CULTURE WORKS

Our goal is to be the global standard for New York style and social consciousness. At Kenneth Cole Productions, we bring together respectful, innovative people in a culture of collaboration, accountability, and passion for our brand and product. We hire those who are innovative, courageous, interesting, ambitious, and genuine. For over 40 years, Kenneth Cole Productions Inc. has been one of the world’s most recognized fashion companies. This could not have happened without one key asset: our Associates. Designing, marketing, and selling a broad range of shoes, clothing, and accessories. Kenneth Cole Associates are courageous thought-leaders who are relentless in their pursuit of excellence. As an entrepreneurial organization of energized and devoted individuals, we promote, inspire, and embrace an atmosphere of mutual respect, creative thinking, and results-driven accountability. We foster an incredibly collaborative workplace, which we fill with people who work hard (and play hard) together.

Equal Employment Opportunity

Kenneth Cole is an equal opportunity employer. We consider all applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other protected status under applicable law. We are committed to building a diverse and inclusive workplace.