Hubspot Systems Administrator

Role Summary

We are seeking a highly technical and detail-oriented HubSpot Systems Administrator / CRM DBA to own the integrity, performance, and scalability of our CRM infrastructure. This role will be responsible for managing data architecture, automation, integrations, and reporting reliability across marketing and sales systems. This is a mission-critical role that ensures our funnels operate efficiently, our data is accurate, and our revenue teams can execute at speed.

Core Responsibilities

• CRM Architecture & Data Integrity
• Own HubSpot data model (contacts, companies, deals, custom objects)
• Maintain clean, deduplicated, and structured data
• Design and enforce naming conventions and lifecycle stages
• Build data governance rules and validation systems
• Automation & Workflow Management
• Build and maintain workflows across marketing and sales funnels
• Ensure proper lead routing, assignment, and lifecycle progression
• Troubleshoot broken automations and prevent leakage in funnels
• Optimize workflows for speed-to-lead and conversion
• Funnel Infrastructure & QA
• Audit funnels end-to-end (ads → forms → CRM → sales activity)
• Identify and fix breaks in lead flow, attribution, and follow-up
• Ensure SLA compliance (e.g., rapid call response and follow-up cadence)
• Monitor real-time funnel performance and flag issues proactively
• Reporting & Data Reliability
• Build and maintain dashboards for sales and marketing leadership
• Ensure accuracy of key metrics (speed-to-lead, conversion rates, ROAS)
• Support executive reporting with clean, trustworthy data
• Partner with RevOps on forecasting and pipeline visibility
• Integrations & Technical Stack Ownership
• Manage integrations (GoHighLevel, Meta, Google, Aloware, etc.)
• Ensure proper data sync between systems
• Troubleshoot API issues and attribution gaps
• Evaluate and implement new tools (e.g., Mixpanel)

Qualifications

• 3–6+ years experience as HubSpot Admin / CRM Manager / DBA
• Deep experience with HubSpot workflows, properties, and reporting
• Strong understanding of sales funnels and lifecycle stages
• Experience with API integrations and data syncing tools
• Highly analytical with strong attention to detail
• Bonus: SQL, data warehousing, or tools like Mixpanel/Segment