Head of Wellness Growth & Business Development
Orem, Utah (Preferred) | Remote Considered for Exceptional Candidates
Build the Wellness Platform You Wish Existed
Shyft Global has spent the last nine years building something different.
While most contract manufacturers are limited by the capabilities, pricing structures, and priorities of a single facility, we’ve built a global ecosystem of manufacturing, product development, packaging, sourcing, logistics, and fulfillment partners designed around one objective:
Helping brands build better products and more profitable businesses.
Today, Shyft supports consumer brands across North America through product development, manufacturing, packaging, logistics, fulfillment, and supply chain strategy. We have offices and team members across multiple countries and have helped support the growth of brands and retailers of all sizes.
Along the way, our Wellness Division has quietly grown into a multi-million-dollar business serving supplement, beauty, and wellness brands—largely through a modest attention to business development, focusing on referrals, reputation, and customer success.
We have never built a dedicated commercial infrastructure around the category.
We believe the opportunity ahead is significantly larger than what we’ve achieved so far.
We’re now looking for the entrepreneurial leader who wants to help build the next chapter.
The Opportunity
This is not a traditional sales role.
We are seeking a proven business builder, industry connector, and growth leader to help scale our Wellness Division from <$10M today into a $30M+ business over the next 3 years.
You will work directly with the CEO and senior leadership team to shape strategy, win key accounts, develop partnerships, build infrastructure, create scalable processes, and help define the future of the division.
This role is designed for someone who wants more than a territory and a quota.
We are looking for someone who wants to build.
Someone who enjoys creating opportunities where none existed before.
Someone who wants the freedom to influence strategy, design systems, recruit talent, and help create one of the most differentiated wellness growth platforms in the industry.
If you’ve spent years selling for a contract manufacturer and wished you had more flexibility, broader capabilities, greater influence, and a more compelling solution to bring clients, this may be the opportunity you’ve been waiting for.
The Industry Problem We’re Solving
The wellness industry remains highly fragmented.
Brands are often forced to choose between innovation, quality, speed, service, and cost.
Many manufacturers are incentivized to sell the capabilities of their facility rather than build the best solution for the customer.
We believe there is a better way.
Our vision is to combine factory-direct economics with world-class product development, formulation support, packaging, sourcing, fulfillment, logistics, and operational expertise to create a truly turnkey growth platform for wellness brands.
Our north star is simple:
Help our clients improve profitability, build better products, and scale more effectively.
Everything else follows from that.
Why Shyft Is Different
Most contract manufacturers sell what their facility can produce.
We build solutions around what the client actually needs.
Our ecosystem includes manufacturing, formulation, packaging, sourcing, logistics, and fulfillment partners across North America and Asia, allowing us to create highly customized solutions for each client.
Current areas of focus include:
Tier 1
· Liquids
· Capsules
· Powders
· Gummies
· Wellness Hardgoods
Tier 2
· Beauty
· Skincare
Our clients benefit from:
· Product development and innovation support
· Formulation and R&D resources
· Contract manufacturing solutions
· Packaging sourcing and engineering
· Ingredient procurement
· Logistics and transportation management
· Integrated 3PL and fulfillment solutions
· Cost engineering and supply chain optimization
· Global sourcing capabilities
This combination has helped us build long-term partnerships with rapidly growing consumer brands and create outcomes that are difficult for traditional contract manufacturers to replicate.
What Makes This Opportunity Different
Most organizations hand you a playbook.
We’re looking for someone to help write it.
The successful candidate will have meaningful influence over:
· Growth strategy
· Business development initiatives
· Strategic partnerships
· Industry relationships
· Sales infrastructure
· Team design and hiring
· Process development
· Customer acquisition strategy
· Long-term division growth
The right candidate will operate with a high degree of autonomy and entrepreneurial freedom while working alongside experienced operators who have already built a strong foundation.
What You’ll Do
· Drive new business growth across supplement, wellness, beauty, and skincare categories
· Leverage existing industry relationships to generate opportunities and accelerate growth
· Build strategic partnerships throughout the wellness ecosystem
· Develop relationships with founders, operators, investors, retailers, manufacturers, and service providers
· Build and manage a pipeline of emerging and established brands
· Collaborate with product development, sourcing, packaging, logistics, and account management teams
· Refine and scale the division’s go-to-market strategy
· Represent Shyft at trade shows, conferences, and industry events
· Help build the systems, infrastructure, and processes required for scale
· Recruit, mentor, and eventually lead additional business development team members
· Serve as a strategic leader within the Wellness Division
What We’re Looking For
Required
· 10+ years of business development, sales, or commercial leadership experience within supplements, wellness, beauty, skincare, or adjacent CPG industries
· Demonstrated history of developing multi-million-dollar strategic accounts
· Proven ability to generate business through relationship development and proactive outreach
· Strong executive presence and consultative selling skills
· Experience navigating manufacturing, formulation, product development, ingredient sourcing, packaging, or supply chain environments
· Entrepreneurial mindset with a desire to build rather than simply manage
· Ability to thrive in fast-moving and evolving environments
Expected
· An existing network within the wellness, supplement, beauty, or broader CPG ecosystem
· Meaningful relationships with founders, operators, investors, retailers, manufacturers, agencies, and strategic partners
· A proven history of converting relationships into long-term business partnerships
Preferred
· Experience working for a contract manufacturer, formulation house, ingredient supplier, beauty manufacturer, or related service provider
· Experience building and leading sales organizations
· Experience selling into founder-led, DTC, influencer-led, and retail-focused brands
· Existing relationships with brands generating $5M-$50M in annual revenue
Success in the First 12 Months
· Establish yourself as a trusted leader within the organization
· Develop and execute a scalable wellness growth strategy
· Generate $5M-$8M in new annualized revenue opportunities
· Expand Shyft’s network of strategic wellness partnerships
· Build the foundation for a scalable commercial organization
· Establish repeatable business development processes and infrastructure
· Position the Wellness Division for long-term growth toward a 30M+ business
Compensation
· Base Salary: $155,000-$205,000
· Uncapped Performance Incentives
· Target Earnings: $300,000-$500,000+
· Phantom Equity Participation Opportunity
· Executive Leadership Growth Path
· Medical, dental, vision, 401(k), PTO
The compensation structure is intentionally designed to reward high performers and provide meaningful upside for those who successfully help scale the division.
Long-Term Opportunity
We are not hiring a sales representative.
We are hiring the future strategic and commercial leader of our Wellness Division.
The successful candidate will help shape growth strategy, expand industry partnerships, influence infrastructure investments, build a team, and play a central role in scaling the division from a multi-million-dollar business today into one of the most important growth engines inside Shyft Global.
If you’re looking for a large corporate environment with established layers of management, this likely isn’t the right opportunity.
If you’re energized by creating strategy, building relationships, solving problems, and helping shape the future of a growing business, we’d love to talk.
The opportunity is intentionally designed for someone who wants to build, lead, and create long-term value—not simply manage a quota.