Company Description Silver Brands is a regional restaurant company based in Rockville, Maryland, operating in three states with multiple concepts under the Silver Diner brand, including Classics, Airport Operations, and Silver New American Brasserie. Since 1989, the company has grown from a single location into a multi-concept brand focused on fresh, high-quality food. Silver Brands emphasizes a “Healthy and Hearty” food philosophy, offering guests a range of choices that support different lifestyles and preferences. The company partners with award-winning local farms and suppliers to source fresh produce, farm-fresh eggs, all-natural dairy, hormone-free meats, multigrain breads, and locally roasted coffee, as well as regional beer and wine. Guests also benefit from gluten-free options and 600-calorie entrées, reinforcing the brand’s commitment to thoughtful, better-for-you dining.
Role Description The Head of Marketing is a full-time, on-site role based in Rockville, VA, responsible for leading all marketing strategy and execution for Silver Brands. This role oversees brand positioning across all restaurant concepts, develops integrated marketing plans, and manages campaigns that drive guest traffic, sales growth, and brand loyalty. Day-to-day responsibilities include directing market research, analyzing performance data, and translating insights into actionable plans for promotions, menu launches, digital engagement, and local store marketing. The Head of Marketing will collaborate closely with Operations, Culinary, Finance, and HR to ensure marketing initiatives align with business objectives and the company’s fresh, local food philosophy. This role also manages agency and vendor relationships, oversees budgets, mentors marketing team members, and safeguards consistent brand standards across all channels, including social media, public relations, and in-restaurant communications.
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