Go‑To‑Market Marketing Manager – North America
Location: Chicago, IL (Hybrid: 3 days in‑office, 2 remote)
Reports To: Head of Marketing NAM
Role Overview
The Go To Market Marketing Manager is responsible for owning end-to-end marketing execution and go-to-market delivery for the North American business. This role brings together integrated campaign management, product launch execution, positioning, messaging, media planning, and sales enablement into a single point of accountability.
This role is a critical interface between North America and Global Marketing, ensuring global strategies, assets, and brand frameworks are translated into effective, fully supported market execution for the US, Canada, and Mexico. The role is hands-on, with one owner accountable for ensuring products and campaigns are launched clearly, consistently, and commercially effectively across D2C, Retail, Amazon, and B2B/Industrial channels.
Responsibilities
Marketing Strategy, Campaign & Media Execution
- Own planning and execution of integrated marketing campaigns across all of North America
- Develop campaign strategies that span owned, earned, and paid media
- Develop media plans and channel recommendations aligned to campaign objectives, including budget allocation, channel mix, and flighting
- Manage campaign calendars, asset needs, and cross-channel coordination
- Ensure brand consistency, message clarity, and commercial focus across all touchpoints
Go-To-Market & Product Launch Execution
- Own go-to-market execution for new product launches, line extensions, and initiatives
- Build and manage comprehensive launch plans including timelines and key milestones, target customer segments and priority channels, messaging hierarchy and key claims, required assets, media support, and enablement materials
- Serve as North American marketing lead in partnership with Global Marketing for all launches and major campaigns
- Ensure Global briefs clearly reflect North American market needs, channel requirements, and media use cases and all assets required for external media, owned media, ecommerce, and retail activation are included in Global briefs
- Clearly define and manage any North America–specific requirements that will be briefed and developed locally
- Actively participate in asset development, reviews, and final sign-off to ensure assets are market-ready, on-brief, and channel-appropriate
- Ensure launches are delivered on time, on message, and sales-ready
Positioning, Messaging & Brand Stewardship
- Act as a brand champion and guardian for the North American business
- Ensure adherence to Brand Visual Identity (BVI), positioning, tone of voice, and messaging principles across all executions
- Develop and maintain product positioning and value propositions based on inputs from Product, Sales, Global Marketing, and market insights
- Translate technical product features into clear customer benefits and use cases
- Create and maintain messaging frameworks used across campaigns, media, sales tools, and channel content
- Ensure consistent application of positioning and messaging across all customer-facing assets
Sales & Channel Enablement
- Develop launch and campaign toolkits including POP and training materials
- Partner with Sales and channel teams to ensure clear understanding of positioning, differentiation, and target customers
- Support adaptations for Amazon, D2C, Retail, and B2B/Industrial partners while protecting brand and positioning integrity
AI-Enabled Marketing & GTM Operations
- Actively use AI tools to improve efficiency and quality across marketing and GTM workflows
- Apply strong human judgment to validate, refine, and approve all AI-assisted outputs
- Evaluate and recommend AI tools or workflows that improve marketing and GTM execution
Performance Tracking & Optimization
- Define and track campaign, media, and launch KPIs in partnership with Marketing, Sales, and Ecommerce teams
- Support post-launch and post-campaign reviews to identify wins, gaps, and optimization opportunities
- Use insights to continuously improve go-to-market, media effectiveness, and cross-functional ways of working
Requirements & Skills
- 6–9 years of experience in Marketing, Go-To-Market, Product Marketing, or adjacent roles
- Proven experience leading integrated campaigns and product launch execution
- Experience working with Global or centralized marketing teams and adapting global strategies for local market execution
- Experience supporting multi-channel environments (D2C, Retail, Amazon, B2B/Industrial)
- Strong cross-functional leadership and project management skills
- Clear, structured communicator able to simplify complex information and influence across regions
- Comfortable with hands-on execution
- Highly organized, detail-oriented, and deadline-driven
- Practical, responsible use of AI tools to accelerate work without sacrificing quality
Preferred Attributes
- Strong owner mindset – Takes accountability for outcomes, not just deliverables; comfortable being the single point of ownership for campaigns, launches, and media execution
- Brand steward – Acts as a consistent champion and guardian of brand standards, positioning, and BVI
- Execution first– Hands-on delivery in a fast-paced, resource-lean environment
- Highly organized and process-oriented – Brings structure to ambiguity and manages multiple initiatives simultaneously
- Adaptable and resilient – Thrives in evolving environments and adjusts quickly when priorities shift
Working Hours & Benefits
Full-time hybrid role (3 days in-office, 2 days work-from-home), Monday through Friday, 7:00 A.M. to 4:00 P.M.
- Health, dental, vision, and life insurance
- Short-term disability
- Paid vacation and sick leave
- 401k company match
- Employee Assistance Program (EAP)
- Health/Fitness reimbursement
- Flexible Spending Account (FSA)
- HSA with company contribution
- And more!
