Go To Market Lead

Go To Market (GTM) Lead

Target Salary: $180,000 | Remote | Report to Head of Product

Must reside in one of the following states: AL, AZ, CA, CO, FL, GA, ID, IL, IN, IO, MD, MA, MI, MN, MS, MO, NV, NJ, NC, ND, OH, OK, PA, SC, TX, UT, WY

Are you ready to be a part of something BIG and GROUNDBREAKING?  

At Covered, we are focused on building the future of insurance. Joining Covered Insurance means stepping into a FAST-PACED, INNOVATIVE environment where you can help to REDEFINE the future of insurance. Unlike traditional firms, we leverage cutting-edge APIs, pre-built UI components, and a full-service licensed stack to create smarter, more customer-centric solutions.

Who Is Covered?

Covered, a best-in-class B2B2C embedded insurance marketplace, intends to make insurance easy to understand and painless to purchase. We believe the independent agent is increasingly important, and technology should be built to empower the agent and deliver delightful digital experiences to the customer. By partnering with lenders, financial institutions, and fintech companies, we deliver our personalized embedded insurance marketplace to their customers.  

About This Role 

Covered is building the insurance control layer for the mortgage servicing industry. As we expand deeper into enterprise servicers, growth is no longer a function-by-function effort—it requires a coordinated, repeatable go-to-market system that spans Product, Sales, Customer Success, Partnerships, and Implementation. The GTM Lead for the Servicing Business Unit owns that system.

This role exists to accelerate enterprise revenue by making our servicing GTM motion clearer, faster, and more repeatable—from first qualification through launch and expansion—so every enterprise win compounds rather than introduces bespoke risk. This is not a quota-carrying sales role and not a messaging-only marketing role. It is a senior, high-agency operator role with real ownership across the seams of the business.

About You And Your Experience:

• Previous experience leading or owning GTM programs for enterprise SaaS, infrastructure, or platform products
• Experience working closely with large, regulated customers (financial services, fintech, healthcare, etc.)
• Cross functional collaboration with Product, Sales, and customer success
• Possesses strong judgment on when to standardize vs. customize
• Comfort influencing without direct authority
• Backgrounds we see succeeding:
• GTM / Commercial Strategy
• BizOps / Growth Ops
• Enterprise Enablement
• Senior PMM with deep operational ownership

Role Accountabilities Include, But Are Not Limited To:

• Enterprise GTM Architecture
• Define and evolve Covered’s servicing-specific GTM motions
• Translate enterprise servicing needs into repeatable deal structures, packaging, and launch paths
• Reduce one-off constructs while preserving flexibility for top-tier accounts
• Qualification & Deal Readiness
• Establish clear qualification standards for enterprise servicer opportunities
• Partner with Sales to ensure deals are structurally sound before close
• Surface GTM risk early (pricing, scope, integration, compliance)
• Launch & Expansion Enablement
• Align Product, CS, and Implementation on what “launch-ready” means for enterprise servicers
• Ensure expansion paths (additional programs, portfolios, or volumes) are designed into deals from the start
• Protect momentum across in-flight logos
• Cross-Functional Orchestration
• Act as the connective tissue across Product, Sales, CS, Partnerships, and Ops
• Turn institutional knowledge into shared playbooks and operating norms
• Reduce executive intervention by making GTM decisions explicit and repeatable

You Say Benefits? We Say “ItsCovered”

We believe in taking care of our team with a competitive benefits package that includes:

• Culture: work with passionate, innovative professionals who love what they do. Learn from the best, work with the best!
• Medical, Dental, and Vision Insurance to keep you healthy and covered.
• FSA and HSA for added financial flexibility.
• Life Insurance, AD&D, STD, and LTD to protect you and your loved ones.
• 401(k) Retirement Savings Plan to help you build a secure future.
• Casual Time Off Policy: take the time you need to recharge.
• 13 Paid Holidays per year to celebrate and relax.

Essential Role Requirements 

Must be able to be perform responsibilities with or without reasonable accommodation

• Work Environment: Denver, CO HQ or Remote
• Physical Demands:
• Must be able to sit for extended periods
• Ability to work on the computer & use virtual communication tools
• Effective listening & communication skills required
• Proficient in English speaking & writing
• Some travel may be required

Disclaimer

This job description aims to provide essential information about the scope of this position and the nature and level of work performed by individuals occupying it. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with this position.

As with everything in life, circumstances change. The tasks, accountabilities, and experience requirements may be altered, added to, removed, amended, deleted, and modified at any time by management with or without prior notice.

We are committed to maintaining a workplace free from discrimination and harassment. We expect every team member to contribute to an environment where everyone feels included and respected. We are an equal-opportunity employer and do not discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. We make reasonable accommodations for the religious practices and any mental health or physical disability needs of applicants and employees. Employment decisions, including hiring decisions, are based on performance and experience.