Position: A Place At Home - Franchise Development Coordinator
Reports to: Director of Franchise Development
Location: Omaha, NE
Position Summary:
The Franchise Development Coordinator is responsible for qualifying, educating, and advancing prospective franchise candidates through A Place At Home’s Discovery Process with discipline and urgency. This role sits between early-stage lead engagement and final leadership approval. The Coordinator owns candidate qualification, discovery presentations, CRM intelligence, and mid-process velocity. The Director retains final approval authority, but the Coordinator is responsible for preparing candidates who are aligned, informed, financially capable, and operationally ready.
A Place At Home is a franchised homecare brand of Dovida, a leading global provider of in-home care.
Qualifications & Responsibilities:
Candidate Qualification - The Coordinator is responsible for deeply understanding each prospective franchise candidate before advancing them through the Discovery Process.
- Conduct structured, high-quality conversations to uncover each candidate’s professional background, motivations, financial readiness, and long-term goals.
- Assess alignment with the senior care model by identifying transferable strengths, leadership capability, cultural fit, and potential risk factors.
- Clearly articulate and document what the candidate wants, why they want it, and whether they should advance — protecting the brand by moving forward only fully aligned candidates.
Discovery Presentations - The Coordinator is responsible for delivering structured, compelling, and consistent presentations that educate, build trust, and move candidates forward.
- Master the business model, operational framework, and competitive differentiators through ongoing training with the Director.
- Translate core selling points into clear, professional presentation materials and deliver Marketing, Operations, FDD, and Territory conversations with confidence and consistency.
- Drive clarity, trust, and forward momentum by reinforcing brand positioning and ending every interaction with urgency and defined next steps.
CRM Management & Institutional Knowledge – The Coordinator owns the integrity and depth of candidate documentation within the CRM.
- Maintain comprehensive, structured documentation after every candidate interaction, capturing motivations, objections, financial readiness, decision influencers, and alignment signals.
- Use CRM insights to deepen qualification on subsequent calls and prepare the Director and leadership team for high-level conversations.
- Ensure the CRM serves as a living source of truth to support Meet the Team preparation and create a seamless handoff to Onboarding upon award.
Lead Source & Consultant Relationship Development – The Coordinator supports high-quality lead flow by cultivating relationships with referral and marketing partners.
- Cultivate and maintain strong relationships with franchise consultant networks and marketing partners to support consistent, high-quality lead flow.
- Represent the brand at conferences, consultant meetings, and industry events, traveling 2–8 times per year (average 4), both alongside the Director and independently when appropriate.
- Provide field insight and feedback to leadership to improve lead quality, positioning, and overall development strategy.
Key Performance Indicators
- Sales Qualified Lead (SQL) Rate – Maintain department-standard conversion of new leads through PreQualifying, exploration call attendance, personal review submission, and advancement to the Marketing presentation stage.
- Deal Velocity – Complete Marketing, Operations, FDD, and Territory conversations within 2–3 weeks from initial Marketing call, maintaining disciplined urgency and structured progression.
- Meet the Team Day Invitation Rate – Present candidates to the Director who are financially ready, operationally prepared, culturally aligned, and consistently approved for Meet the Team Day.
Requirements
- Full-time on-site office attendance at Omaha, NE headquarters
- Sales Experience – Three Years or More
- Systems Experience – Google Workspace, Microsoft Office, Common Sales CRMs, Social Media
- Travel Experience – May be required to travel 2-3 times per year, increasing over time
- Coachability – This is a growing team built on mutual respect and a desire to learn and get better. Those with an open mind and student mentality will have the best chance of success
Benefits:
Competitive Base, Commission, & Performance-Based Bonus Opportunities
Health Benefits Package
401k with Match
Paid Time Off
Corporate Office with Amenities
