Description
Company Statement
AyurPrana is a visionary collective of entities united by a singular belief: that Ayurveda and ancient healing wisdom have the power to transform lives. Founded under the guidance of the world-renowned Vasant Lad, BAM&S, MASc, AyurPrana encompasses:
- AyurPrana Online: Impactful online education and health coaching for seekers worldwide.
- SoHum Mountain Healing: A luxury healing resort nestled in the Blue Ridge Mountains, offering release bodywork, detox Panchakarma therapies, and immersive wellness retreats.
- The Ayurvedic Institute: One of the most authentic and respected Ayurvedic educational institutions in the Western world, supporting both individuals and healthcare professionals.
- Asheville Yoga Center: A cornerstone of the Asheville wellness community, featuring yoga classes, renowned yoga teacher training and workshops.
- AyurPrana Listening Room: A premier venue for conscious listening in the heart of Asheville, NC.
- Banyan Botanicals: Premium Ayurvedic botanicals trusted by individuals seeking to improve or maintain their wellbeing, as well as health and wellness practitioners and students globally.
At AyurPrana, we believe we have something for everyone on their path of discovery—and this role sits at the heart of connecting the right people to the right experience.
The Education Ambassador/Sales Manager guides interested applicants in identifying the right program and successfully enrolling them into either an Ayurvedic Institute or AyurPrana courses. We deeply respect the significant life changes students often make to study with us. Therefore, we strive to create clear, compassionate, and supportive experiences, fostering an environment of trust, integrity, and awareness where students can make choices that promote learning and self-healing. This includes believing in their capacities and helping them coordinate their educational journey.
Requirements
The Opportunity
As the Education Ambassador/Sales Manager, you will be the vital human bridge between people seeking transformation and the programs that can deliver it.
This is not a passive, order-taking role. It demands a self-starter who can manage a full sales funnel, persistently pursue leads, and close with confidence and grace. The product is extraordinary—world-class healing and education rooted in one of the oldest wellness traditions on Earth. Your job is to make sure the people who need it find it, and commit to it.
This is not a transactional sales role. It is a relationship-driven position that requires genuine curiosity about each prospect's journey, deep knowledge of our offerings, and the ability to guide people toward experiences that will genuinely change their lives. You will build long-term relationships with clients, partners, and stakeholders while directly supporting AyurPrana's strategic growth and the living legacy of Vasant Lad's work.
Core Professional Expectations
- Embody the Ayurvedic Institute and AyurPrana culture with an ownership-level passion and commitment.
- Consistently deliver high performance, demonstrating motivation, enthusiasm, and leadership.
- Effectively manage workload by prioritizing, delegating, organizing, and multitasking.
- Maintain a safe and ethical environment through compliance with safety guidelines and conducting all business with integrity and professionalism.
- Communicate effectively both verbally and in writing.
- Collaborate as a team player, fostering a positive and energetic atmosphere.
- Thrive under pressure, consistently meeting or exceeding deadlines.
- Actively participate in meetings with enthusiasm and a commitment to success.
Student Recruitment & Enrollment
- Manage the entire applicant journey, from initial inquiry to successful enrollment:
- Proactive Outreach & Follow-up: Ensure timely and thorough responses to all educational program leads, consistently following up with potential students to guide them through the process.
- Personalized Guidance: Conduct engaging school tours, providing prospective students with a comprehensive understanding of program offerings, campus facilities, and the unique Ayurvedic Institute and AyurPrana educational journey.
- Educational Advising: Help prospective students envision and understand their ideal educational path within our programs, addressing their questions, concerns, and career aspirations to ensure a strong fit.
- Relationship Management: Cultivate strong relationships with prospective students, acting as their primary point of contact and trusted advisor throughout their decision-making process.
- Drive Enrollment Growth through Active Sales:
- Direct Sales Engagement: Actively conduct outbound and inbound sales calls for all programs offered, articulating value propositions and addressing objections.
- Detailed Documentation: Maintain meticulous records of all sales calls and interactions to track progress, inform future outreach, and ensure data integrity.
- Strategic Networking: Fully network and strategically engage with new contacts to expand the prospective student pool.
- Achieve Enrollment Targets: Consistently meet or exceed monthly enrollment goals through dedicated effort and strategic execution of recruitment activities.
Marketing & Business Development
- Represent the school by participating in community and industry organizations.
- Ensure compliance with all business standards and procedures.
- Contribute to the annual Recruitment, Marketing and Sales Plan.
- Maximize enrollment through strategic marketing efforts, utilizing brand promotions, cross-selling, joint initiatives, and other brand synergies.
- Develop and implement strategic plans to retain the current student base and increase market share.
Qualifications
We are looking for a proven closer who brings passionate fire, genuine empathy, and a heart aligned with the AyurPrana mission. If you thrive under pressure, love the pursuit, and also care deeply about the people you serve—you belong here.
- Education & Experience: Possess a minimum of 5 years of sales experience, with 2-4 years in relationship management. Ayurvedic knowledge and background are preferred.
- Technical Proficiency: Master various systems and tools, including CRM, program management software, and guest/client relationship platforms.
- Interpersonal & Leadership Skills: Demonstrate impeccable follow-through, strong interpersonal skills, and a proven ability to supervise and motivate others effectively. You should be able to work collaboratively with all levels of management and co-workers, effectively dealing with a diverse range of individuals.
- Organizational & Adaptability: Exhibit strong organizational, problem-solving, and analytical skills. You must be able to manage priorities and workflow efficiently, showing versatility and flexibility in a constantly changing environment.
- Decision-Making & Independence: Display good judgment in making timely and sound decisions. You should be capable of working both independently and as a member of various teams, handling multiple projects and consistently meeting deadlines.
- Safety & Compliance: Understand and adhere to all safety requirements and cautions.
Physical Requirements
- Physical Demands: The role requires the ability to lift, push, pull, and carry up to 25 lbs. You'll need to stand, stoop, bend, crawl, reach (above and below shoulders), and perform repetitive arm and wrist movements. The role may also involve climbing ladders and stairs, and walking on uneven surfaces.
- Mobility: You must be able to operate a motor vehicle or have reliable transportation to travel to various properties within the city.
- Sensory Abilities: The ability to visually recognize, register, and respond to color and depth perception is essential. You must also be able to communicate effectively both verbally and in writing.
