Primary Duties:
Execute the strategies for third‑party marketplaces, social commerce platforms, and agentic commerce channels, defining the role each plays in the broader ecommerce ecosystem.
Evaluate, launch, and scale new commerce platforms (e.g., social-native checkout, AI‑assisted shopping environments), including business case development, revenue forecasting, and ROI measurement.
Ensure channel strategies complement owned.com and avoid unintended cannibalization while maximizing incremental demand.
Grow and optimize product assortment across all Wolverine World Wide brands for marketplaces and social commerce platforms; identify and close assortment gaps by channel.
Recommend strategic pricing actions that accelerate growth and expand margins, in partnership with merchandising and commercial teams.
Execute competitive pricing analysis to ensure strong conversion while protecting brand positioning across all external channels.
Leverage reporting and analytics to identify performance drivers, risks, and opportunities across brands, regions, and channels.
Provide clear, actionable insights and recommendations to brand and executive stakeholders.
Partner with IT, web development, and platform partners to support infrastructure needs, integrations, and automation capabilities required for emerging commerce models.
Review, manage, and optimize technical product feeds, content, and attributes to maximize discoverability across marketplaces, social platforms, and agent‑driven interfaces.
Performs duties consistent with the company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Typically 8+ years of retail or ecommerce marketplace experience
Demonstrated expertise in third-party marketplaces, with working knowledge of social commerce platforms and emerging AI/agent-driven commerce models
Strong analytical capabilities with experience translating data into business decisions
Ability to write and present compelling business cases, including accurate sales forecasts
Excellent oral and written communication skills, both in person and virtually
Ability to influence key business leaders, build trust, and clearly demonstrate ROI for new and evolving commerce initiatives
Strong technical understanding of ecommerce ecosystems, feeds, integrations, and platform capabilities
Ability to lead others as marketplace continues to expand
Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.