Director of Digital Marketing

About:

The Director of Digital Engagement sets and drives digital strategy — spanning paid and organic campaigns, cross-platform advertising, enterprise social media, analytics/insights, and the optimization of Adobe Experience Manager, Customer Data Platform, and CRM systems. The role also ensures that digital engagement strategies are aligned with patient access and clinical priorities, including environments integrated with Epic electronic health records and patient portals, and leverages SEO and GEO best practices to maximize visibility in competitive health and education markets.

Required Qualifications

• Bachelor’s degree in marketing, communications, digital media or a related field.
• At least 5 years of progressively responsible experience in digital marketing, web/content management or related fields.
• Demonstrated leadership experience managing digital strategy, teams and platforms at scale.
• Proficiency with Adobe Experience Manager, Customer Data Platform and digital campaign management tools.
• Experience administering and optimizing customer relationship management (CRM) systems to support audience engagement and campaign performance.
• Strong project management and organizational skills with the ability to balance multiple priorities.
• Relevant education and experience may be substituted as appropriate.

KNOWLEDGE/SKILLS/ABILITIES

• Deep expertise in digital marketing, social media and content management systems, with strong knowledge of AEM, CDPs, CRMs, and email marketing platforms.
• Strong understanding of SEO and GEO best practices, with the ability to integrate them into web, social and digital advertising strategies to maximize visibility and reach.
• Proven ability to design and implement social media strategies that elevate brand visibility, foster community engagement, and manage institutional reputation across enterprise accounts.
• Demonstrated success in planning, executing and optimizing cross-platform digital advertising campaigns (e.g., Google Ads, Meta, LinkedIn) with a focus on measurable performance outcomes.
• Advanced proficiency with analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, and Meta Business Suite, with the ability to generate insights that guide strategy, optimize performance and demonstrate ROI.
• Experience administering and optimizing CRM platforms to support segmentation, targeting, personalization and campaign performance.
• Strong understanding of data-driven marketing, including segmentation, targeting, retargeting and automation.
• Leadership skills with demonstrated experience supervising teams and managing vendor/agency partnerships.
• Excellent collaboration and communication skills for engaging stakeholders at all levels, including senior leadership.
• Curiosity and adaptability in applying emerging technologies (AI, automation, martech) to digital engagement challenges.