Who is Sally Williamson & Associates?
We inspire people to engage, influence, and impact others through compelling communication.
We’re a spoken communications firm that helps leaders engage, influence, and impact others through compelling communication. As we've delivered training across hundreds of companies, we see that the collaborative culture in innovative organizations has created greater visibility for people at all levels of the company. But with that visibility comes some liability as impressions are formed and leaders see quickly who has the ability to drive impact.
We believe everyone can influence with communication. But it’s a learned skill, and one that we’ve been helping managers develop and strengthen for over 30 years. At SW&A, we help rising leaders at all levels strengthen communication influence and impact across their organization. We do this through training programs and executive coaching that teaches the art and science of effective communication.
Our firm works globally with leaders across industries to design tailored training programs and communication strategies to help transform initiatives from initial concept to compelling message. For more information, visit our website at www.sallywilliamson.com.
Becoming the Director of Channel Marketing with SW&A means having:
• A commitment to establishing long-term, meaningful relationships across our book of business
• A desire to master our unique marketing voice and foster a boutique firm’s brand into a “must-have” partner for executive coaching and leadership development training.
• A willingness to be flexible on a daily basis and approach tasks from program development to delivery with a collaborative and eager spirit
· An expertise that raises our game and helps us build an end-to-end experience from lead generation to booked programs
How You Will Make An Impact
· Develop and execute a channel marketing strategy aligned to premium executive coaching and professional development services
· Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression
· Plan and deliver integrated campaigns, live events, and executive engagements (in-person and virtual) to drive demand and customer expansion
· Translate corporate messaging into industry tailored programs to target accounts and buyer personas
· Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales
· Create customer case studies (presentations and PDFs), write conference and award nomination submissions, and create content for customer-facing marketing
· Manage field marketing budgets, track ROI, and optimize performance across programs
· Analyze campaign performance and pipeline impact, providing insights and recommendations to leadership
· Able to set goals and manage your workflow to achieve that goal
· Willing to be in the office Monday-Thursday
At SW&A, you will…
Why set your sights on SW&A?
• Not your average marketing role! We don’t sell products or services…we sell thoughtful solutions. Our sales cycle may be two weeks or two years, but we treat every client like they’re our best client.
• Small team with exposure across the entire business. We’re an 11-person firm and we’re looking for our 12th! There’s no part of the business you won’t experience here.
• We think what we do is pretty cool and if you enjoy interacting with clients across multiple industries and bringing a personable touch to consulting…then you will too!
Additional Requirements:
· 10+ years of experience in marketing, branding, product strategy, or other strategic marketing roles.
· Proven track record with digital marketing and social media tools. Our team uses ActiveCampaign, Instantly, and Zoominfo. Familiarity with Hubspot a plus.
· BA/BS degree. Major in Advertising, Business, Communications, Digital Marketing, Marketing or related field a plus.
· Exceptional project management skills with proven ability to organize, plan and execute projects against deadlines.
· Highly self-motivated, driven and works with a sense of urgency.
· Strong copywriting, content development and verbal communication skills.
· Analytical problem solver with experience in analyzing business cases and developing go-to-market strategies in the building products industry.
· Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decisionmakers.
· Excellent presentation skills and the ability to communicate confidently and professionally.
· A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
· Must be comfortable in a fast-paced, entrepreneurial environment; must be highly organized and hypersensitive to attention to detail.
So, what are you waiting for… apply today!
Sally Williamson & Associates has always been a team. We’re a small company, but we’ve got a big reach! If you enjoy a collaborative, in-office environment and want to feel like your efforts matter on a daily basis, we hope you’ll apply!
What is the interview process like?
We’re very transparent! Three rounds.
The 1st is just a simple introductory conversation. If we think there’s potentially a match from your resume, we think it’s worth a short chat! You’ll have an opportunity to ask us more about the role and we’ll get a sense of how you think and what you believe your strengths are.
The second round is a demo call. We’ll share some marketing materials and prompt goals and ask for your feedback on how you’d develop a multi-channel campaign to drive engagement! We’ll debrief with you afterwards, talk through the exercise and offer some initial feedback.
And finally, we’ll bring just a few candidates into our office to meet the team. Since we’re small, you’ll get a chance to interact with most everyone based on schedules. We’ll pick our best fit from there.
Salary Range: $95,000.00 - $105,000.00 per year
Benefits: