Job Summary
We are seeking a dynamic, data-driven Marketing Director to lead and execute our marketing strategy in the payments and POS space. The ideal candidate has 3–5 years of relevant industry experience and a strong understanding of the payments ecosystem (merchant services, payment gateways, and hardware). This role requires expertise in digital marketing and partner/channel development to drive high-quality business growth.
Key Responsibilities
1. Growth Marketing
- Manage the full-funnel acquisition process, including SEO/SEM, paid search, social media advertising, and content marketing.
- Ensure customer acquisition cost (CAC) remains within target benchmarks.
2. Channel & Partner Marketing
- Collaborate with sales to support ISVs, agents, and channel partners through enablement programs.
- Develop co-branded marketing collateral and partner campaigns.
3. Product Marketing
- Translate complex POS and payment technologies into clear, compelling value propositions.
- Maintain website content and develop white papers, case studies, and industry insights to establish thought leadership.
4. Data Analytics & Attribution
- Build and manage a comprehensive marketing performance tracking system.
- Analyze lead quality, conversion rates, and ROI, and report insights to executive leadership.
5. Events & Field Marketing
- Plan and execute participation in key industry events (e.g., RSPA, Money20/20) to increase brand visibility among merchants.
Qualifications & Requirements
- 3–5 years of marketing experience, with a strong preference for candidates from POS, payments, FinTech, or SaaS industries.
- Proficiency in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
- Deep understanding of B2B payments ecosystems and merchant decision-making processes.
- Excellent communication skills, with the ability to explain technical concepts to non-technical audiences.
- Strong cross-functional collaboration skills, with the ability to work effectively with product, sales, and customer success teams.
Compensation
Base + Bonus structure， up to $200K/year
Location:
1580 Oakland Rd San Jose, CA 95131
