Director Integrated Marketing

We're hiring a Director of Integrated Marketing to own the member side of CAKE — lifecycle, content, events, and the product growth loops that turn new members into loyal ones.

CAKE is a VC backed private shopping membership built on a simple idea: the brands you love should love you back. We've curated a collection of the coolest fashion, beauty, and lifestyle brands to give our Members incredible access, exclusive perks, and thousands of dollars in savings — and we're building toward something much bigger. The future of shopping is more personal, more rewarding, and more insider than anything that exists today, and we're the ones building it.

Website www.cakemembers.com

Instagram https://www.instagram.com/cake.members/

You'll own everything that happens from the moment someone comes to our site to the moment they renew, refer their friends, and can't imagine life without us.

• The lifecycle strategy and systems that drive activation, shopping, upgrades, and retention
• The content and editorial voice that shapes what Members see in their feed every day
• Events and influencer programming as a driver of engagement and brand affinity
• A Voice of Customer program giving us strong, always-on insights and feedback
• Audience segmentation and member insight — you are the person in the building who understands our Member most deeply
• A high-value member (VIC) and ambassador program — identifying, nurturing, and activating our most engaged Members as connectors, hosts, and advocates for CAKE
• You'll lead a small team spanning integrated marketing, editorial, events, and influencer. Your north star is member engagement that converts — shopping, upgrades, referrals. You'll measure success in the metrics that define membership health: week-1 purchase rate, retention, and referral velocity.

You'll partner hand-in-hand with our Head of Product. In a membership business, the best engagement often lives inside the product itself — in-app onboarding, feed engagement, first-purchase activation, upgrade flows. You'll shape that work as much as any owned channel.

You'll also work peer-to-peer with our growth marketing lead, who owns acquisition. You won't own that OKR, but the best version of this role is someone who makes their work better — because you understand our Member deeply enough that your perspective shapes how CAKE shows up at the top of the funnel, even when it's not your budget. Together, you represent the full member journey.

We're building an AI-native organization. We envision a new way of working that frees brilliant people to be more thoughtful, creative, and intuitive, and that lets us deliver an ever-better experience to our Members. This is new ground for everyone, so you don't need to be an expert. But you do need the appetite to become one. You have to see reinventing how a best-in-class marketing team works as an opportunity that you want to attack and not a threat that you want to avoid.

• 6–10 years of experience, with meaningful time (3+ years) inside a high-performing consumer subscription or membership business — Spotify, Duolingo, Peloton, Bilt Rewards, AMEX, Calm, Strava, Uber One, Rent the Runway, Masterclass, Stitch Fix, or similar. That's where you built your core operating system.
• A proven track record in lifecycle marketing, engagement, and retention. You think in funnels, cohorts, and Member moments.
• Experience operating in an app-first environment, with a strong understanding of in-app engagement, push notification marketing, and habit-forming product experiences
• Strong product intuition. You know that in subscription businesses, the best engagement often lives inside the product, and you know how to build for that.
• Genuine cultural fluency in fashion, beauty, and lifestyle as someone who actually lives it
• Experience leading and developing a team. You set high standards and bring people with you.
• The ability to write, think, and communicate with clarity and point of view — internally and in the work itself
• A builder's orientation. You want to shape something, not just manage something someone else already built.

You're currently a Director or Senior Manager ready to run the function — with proximity to the founders, real equity, a small team you can develop, and a product Members actually love.

You'll report to CEO & Co-founder Dave McLaughlin and you'll partner hand in hand with Co-founder and brand champion Estelle Palandjian. Your closest day-to-day collaborators will be the team you manage along with our Head of Product, Head of Brand Partnerships, and Growth Marketing Lead.

Vision & Ownership. This is a category-creating moment. The way people discover and shop is fundamentally changing, and CAKE is positioned at the center of it. We're early — the work you do now has outsized impact on where we go and how we get there. If you love the world of shopping and personal style and the brands that bring it to life, this is the rare opportunity to shape something that matters to the people it serves.

• People & Partners. You'll join a small leadership team of multi-time founders, operators, and investors who are genuine shoppers themselves. VC-backed and building with intention. Externally, you'll work alongside the brand and marketing leaders at some of the best names in premium fashion, beauty, and lifestyle. The people inside and outside this company are a feature of the job.