Required Qualifications
- 15+ years of experience in marketing operations
- 5–7+ years of recent experience in pharmaceutical or healthcare marketing operations
- Has managed website operations, how campaigns run, campaign deployment, etc
- Proven experience leading digital operations, including web, campaign, and database marketing
- Strong hands-on leadership experience managing day-to-day execution
- Deep understanding of omnichannel marketing
- Experience managing agencies, vendors, and cross-functional stakeholders
PLUS:
- Bachelor’s degree or higher
- Prior experience at the Director level
- Experience operating in highly regulated environments
DAY TO DAY:
The Director of Digital Operations will lead the execution, optimization, and governance of digital marketing operations across commercial and patient-facing initiatives. This role is responsible for ensuring seamless day-to-day delivery of digital programs while also driving transformation and standardization across marketing operations processes in a regulated pharmaceutical environment.
This position combines business-as-usual operational leadership with a strong transformational mandate to improve how digital and marketing operations are executed.
Key Responsibilities
1. Digital & Marketing Operations (Business-as-Usual)
- Lead end-to-end digital operations, including website management, campaign execution, and customer journey delivery
- Oversee ongoing marketing operations, ensuring campaigns and digital initiatives are delivered on time and aligned with business goals
- Manage internal teams and external partners/agencies responsible for execution
- Ensure smooth coordination across web, campaign, and database marketing functions
- Maintain governance over all incoming work, including websites, campaigns, and omnichannel programs, ensuring quality and performance against plan
2. Transformation & Process Optimization
- Identify opportunities to improve and streamline marketing operations processes
- Introduce standardized workflows, templates, and documentation practices
- Drive efficiency in how websites are updated, campaigns are executed, and digital work is delivered
- Partner with stakeholders and vendors to bring forward new ideas, tools, and innovative approaches
- Lead efforts to modernize and scale the marketing operations ecosystem
3. Omnichannel & Ecosystem Leadership
- Oversee the full marketing operations ecosystem, including web, content, and campaign channels
- Ensure alignment and integration across omnichannel touchpoints
- Optimize how campaigns connect to web and customer engagement experiences
- Manage the interplay between platforms, partners, and delivery teams
4. Platform & Delivery Governance
- Provide oversight for digital platforms and tools, including:
- Salesforce Marketing Cloud
- Adobe Experience Manager
- Veeva Vault
- Web CMS and database marketing systems
- Ensure operational excellence, compliance, and scalability across all platforms
- Establish and enforce best practices for campaign and web operations
