The Director, Channel Strategy is the strategy spine of Pizza Hut’s omnichannel system, responsible for defining how channels work together to drive growth across the guest journey.
This role sets the global direction for channel roles, interaction, and experience, ensuring that acquisition, conversion, and frequency operate as a connected system—enabling markets to drive stronger performance through consistent, scalable, and guest-led approaches.
Critically, this role does not execute channels—it defines the system that markets operate within, ensuring clarity on how performance is created and scaled across the business.
Key Responsibilities
Define the Global Channel Strategy & Roles
- Establish the role of each channel across the ecosystem (e.g., owned, marketplace, physical)
- Define channel roles, trade-offs, and economics across the guest journey
- Ensure channels operate as a connected system, not independent silos
- Clarify how channels contribute to acquisition, conversion, and service
Design the Connected Guest Journey
- Define how guests move across channels from discovery → purchase → fulfillment
- Establish experience principles that guide:
- channel interaction
- handoffs between channels
- continuity and ease of experience
- Ensure the system is optimized for conversion, AOV, and overall experience
Establish Global Standards + Local Flexibility
- Define what must be globally consistent:
- channel roles and interaction
- experience principles
- measurement approach
- Define where markets adapt based on local context:
- channel mix
- commercial execution
- competitive dynamics
- Develop clear playbooks and guardrails to enable effective market execution
Lead Channel Measurement & Performance Framework
- Define how performance is measured across channels, including:
- conversion
- AOV
- channel mix
- contribution / profitability
- Ensure decisions are grounded in total system performance, not isolated channel metrics
- Partner with Finance and Analytics to align on incrementality and ROI frameworks
Translate Strategy into Actionable Frameworks
- Partner with global and market teams to translate strategy into:
- channel playbooks
- merchandising and conversion frameworks
- experience best practices
- Ensure outputs are simple, actionable, and scalable across markets
Cross-Functional Leadership & Alignment
- Act as a connector across Brand, D&T, Operations, and Finance
- Align roadmaps and priorities to ensure coherence across the system
- Enable markets to execute more effectively by providing clarity and structure
What This Role Owns
- Global channel strategy across the ecosystem
- Channel roles, interaction, and economics
- Connected guest journey and experience principles
- Channel measurement framework (conversion, AOV, mix, contribution)
- Global standards and scalable playbooks
What This Role Does NOT Own
- Channel performance management at the market level
- Campaign planning, calendars, or execution
- Media planning or activation
- Platform development or engineering
- Restaurant operations
