We're partnering with a leading global entertainment company seeking a strategic and data-driven marketing leader to drive audience growth, subscriber acquisition, engagement, and retention across a growing portfolio of streaming and digital distribution channels.
This is a unique opportunity to sit at the intersection of growth marketing, performance media, content strategy, audience development, and digital distribution, helping shape the future of a rapidly expanding streaming ecosystem across subscription, ad-supported, and partner platforms.
Duration: 6/29/2026 - 6/29/2027
Bill Rate: $40-$45/hr
Location: On-Site | Santa Monica, CA
What You'll Do
- Develop and execute growth marketing strategies that drive audience acquisition, subscriber growth, engagement, retention, and reduced churn
- Lead cross-channel marketing initiatives spanning paid, owned, and earned media
- Partner closely with senior leadership to identify growth opportunities, performance trends, and strategic investment priorities
- Build and optimize lifecycle marketing programs across the customer journey
- Collaborate with creative, social, programming, research, analytics, and distribution teams to develop impactful campaigns and go-to-market strategies
- Establish KPI frameworks that connect marketing efforts to business outcomes including acquisition, viewership, retention, conversion, churn, and customer lifetime value
- Lead testing and experimentation initiatives across acquisition channels, audience segments, promotional strategies, and platform partnerships
- Leverage audience insights, viewing behavior, and market trends to inform content launches, programming strategies, and growth initiatives
- Partner with major streaming and distribution platforms to maximize merchandising, promotional visibility, and audience engagement opportunities
- Present performance insights and strategic recommendations to executive stakeholders
What We're Looking For
- 10+ years of experience in Growth Marketing, Subscriber Marketing, Lifecycle Marketing, Performance Marketing, CRM, Digital Strategy, or Audience Development
- Strong experience within streaming, media, entertainment, digital content, or subscription-based businesses
- Deep understanding of OTT, SVOD, AVOD, FAST, and digital distribution ecosystems
- Proven success driving audience growth, subscriber acquisition, retention, and engagement
- Experience developing KPI frameworks tied to business performance metrics
- Strong analytical mindset with the ability to translate data into actionable business strategies
- Exceptional communication, presentation, and stakeholder management skills
- Ability to thrive in highly cross-functional environments and influence senior leadership
Preferred Experience
- Streaming platforms, studios, digital publishers, FAST channels, or subscription-based content businesses
- Experience working with major distribution and platform partners
- Subscriber growth, lifecycle marketing, retention marketing, or audience development expertise
- Performance-driven marketing and experimentation frameworks
- Content launch, franchise marketing, or audience expansion initiatives
Please submit your resume for consideration.
You can use WorkGrades to collect and manage your references for free and share them with us or anyone else you choose by visiting workgrades.com/home/candidate. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.
We will consider qualified candidates with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring. California applicants, please view our Privacy Notice here: https://careergroupcompanies.com/california-privacy-notice/