Job Description:
Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across and the video landscape in support of advertising and media measurement initiatives.
Skills:
- Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
- Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
- Track all research requests and match to sales revenue on a weekly basis.
- Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
- Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
- Produce and maintain recurring reports including DISH Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
- Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.
