Job Title: Content Strategist
Location: San Francisco, CA
Project Duration: 12 months with possible extensions.
Key Responsibilities:
Content Strategy & Management:
- Manage and update content on website and the employee intranet.
- Oversee content updates based on business and accessibility requirements.
- Review, approve, and troubleshoot content issues such as broken links, outdated PDFs, or poor translations.
Digital Accessibility & Translation Tool Implementation:
- Implement a new translation tool for the website.
- Ensure smooth user experiences for managing translations and operationalize the tool.
- Provide training to the website Communications team on the tool’s usage.
- Ensure that all content is accessible and meets digital accessibility standards (e.g., WCAG 2.1/2.2).
Project Management & Collaboration:
- Work with cross-functional teams, including the Communications Office, IT Digital Services Team, and external partners, to launch projects like the Online Resource Directory for older adults and adults with disabilities.
- Monitor web traffic and make recommendations for future improvements based on user data.
- Coordinate training for content authors to ensure that content is simple, accessible, and aligned with website's style guides.
Digital Outreach & Marketing Campaign Support:
- Support digital outreach and marketing efforts by designing and managing campaign webpages.
- Set up page metrics and analyze web traffic to improve user experience for future campaigns.
Required Skills & Qualifications:
Web Content Management & Editing:
- Proven experience as a web content manager and editor, with strong copywriting skills focused on accessibility, cultural competency, and user experience.
Drupal Experience:
- Experience with Drupal content management system, including managing content, configuring workflows, and ensuring site accessibility.
User Experience (UX) & Website Metrics:
- Knowledge of UX principles to create functional and user-friendly digital experiences.
- Experience analyzing website metrics and improving user experience based on data.
Digital Accessibility Standards:
- Familiarity with WCAG 2.1/2.2 standards and related accessibility tools.
Creative & Visual Design Skills:
- Proficiency in digital photography, videography, and visual design tools.
Project Management:
- Strong organizational skills to manage multiple projects simultaneously (timelines, budgets, priorities).
- Experience in communications project management, including vendor selection and collaboration with various stakeholders.
Training & Mentorship:
- Ability to train content authors on how to write and post content effectively, ensuring it is accessible and aligns with the organization’s style guides.
Desirable Qualifications:
- Experience working with agile or iterative approaches to develop and deploy websites.
- Familiarity with San Francisco’s diverse communities and how they access information digitally.
- Certification in UX, Google Analytics, or Accessibility (WCAG 2.1/2.2) is a plus.
