Content Discovery & AI Optimization Specialist

THIS IS A HYBRID POSITION REQUIRING 2 DAYS PER WEEK (TUESDAY AND WEDNESDAY) EACH WEEK IN-PERSON AT OUR OFFICE LOCATED IN THE STREETERVILLE/MAG MILE AREA OF DOWNTOWN CHICAGO, IL.

JOB SUMMARY:

The Content Discovery & AI Optimization Specialist enhances the discoverability, accuracy, and performance of AOA’s digital content across both traditional search engines and emerging AI-driven discovery platforms. This role ensures that key organizational content, such as membership benefits, board certification information, AOIA’s Emerging DO platform, OMED programs, CME resources, advocacy topics, and public education on osteopathic medicine, is easily found, accurately represented, and seen as authoritative across digital ecosystems. Embedded within the Integrated Marketing COE, this position partners closely with Digital Content and Corporate Communications specialists, IT/web teams, and program owners to ensure digital content is structured for maximum discoverability and effectiveness.

ESSENTIAL FUNCTIONS:

AI & LLM Optimization

• Monitor and analyze how LLMs (ChatGPT, Gemini, Perplexity, Claude, etc.) interpret and summarize AOA content.
• Identify inaccuracies or gaps in AI-generated outputs and recommend corrective content strategies.
• Optimize content structures including entities, FAQs, citations, and topical authority to improve LLM recognition.
• Test prompts regularly to evaluate representation of membership, board certification, CME, and OMED content.

SEO Strategy & Execution

• Lead SEO optimization for AOA web properties, including metadata, internal linking, schema markup, and content hierarchy.
• Conduct keyword and entity research to inform content planning, with a focus on semantic and conversational search.
• Perform technical SEO audits to ensure crawlability, indexing, accessibility, and content accuracy.

Content Discovery & Digital Architecture

• Manage site taxonomy, tagging frameworks, and structured content models to improve cross-site discoverability.
• Enhance content clarity, hierarchy, and alignment with user intent across AOA digital properties.
• Recommend improvements to page templates, URL structures, and navigation to support optimized findability.

Performance Monitoring & Reporting

• Track organic search performance using GA4, Search Console, and SEO platforms.
• Develop insights dashboards to assess AI visibility, search trends, and entity representation.
• Deliver actionable insights that inform campaign planning, content development, and optimization priorities.

Governance, Standards & Best Practices

• Maintain AOA’s SEO & AI Optimization Playbook, including metadata standards, schema templates, and content-structuring guidelines.
• Provide training and documentation to reinforce findability best practices across teams.
• Collaborate with IT and digital teams on accessibility standards, structured data, and performance optimization.

Cross-Functional Collaboration

• Partner with Integrated Marketing Leads to inform campaign content, landing pages, and optimization strategies.
• Support program owners across certification, membership, OMED, advocacy, and education to improve content performance.
• Coordinate with external vendors or developers on SEO, schema, and AI-enhanced features.

MINIMUM QUALIFICATIONS AND EXPERIENCE

Special Skills:

Required:

• Experience with SEO management tools such as SEMrush, Moz, Screaming Frog, Google Search Console and SiteImprove.
• Experience with Google Analytics 4 and/or enterprise analytics platforms.
• Understanding of LLM behavior and emerging AI search platforms (e.g., ChatGPT, Gemini, Claude).
• Experience optimizing content for AI/LLM environments, including semantic search strategies.
• Experience with structured data (schema markup), metadata, taxonomy, and digital content architecture.
• Proficiency with CMS platforms (Sitecore, WordPress, or like platforms).
• Strong analytical and communication skills and experience collaborating with content, marketing, and IT/web teams.

Preferred

• Knowledge of healthcare, professional associations, online education / certification programs, and membership content models.
• Experience with framing KPIs and reporting for current and emerging platforms.

Education:

• Bachelor’s degree in marketing, communications, information science, digital strategy, or a related field.

Licensure or Certification:

• N/A

Experience:

• 3–5 years of experience in SEO, content optimization, or digital strategy.

WORKING ENVIRONMENT:

Physical:

• Must have the ability to lift/move up to 25lbs. and manage event logistics as needed.

ENVIRONMENT:

• Regular office environment. This position is hybrid requiring an in-office presence on Tuesdays and Wednesdays of each week.
• Extended workday hours may be necessary around major meetings and other high-volume work periods.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

American Osteopathic Association is unable to sponsor work visas at this time.