Content and Digital Marketing Specialist

Company Description

The Virginia Youth Soccer Association (VYSA) is one of the nation’s largest and most successful youth soccer organizations, serving over 125,000 players within Virginia and the District of Columbia. As a proud member of US Youth Soccer Association, VYSA provides various programs, including the Olympic Development Program (ODP), State Cup competitions, and Coaching Education courses. The association operates the Virginia Soccer Training Center, a state-of-the-art 50-acre facility strategically located between Washington, D.C. and Richmond, Virginia. The center has hosted prestigious events like the Region 1 Championships of USYSA, reinforcing VYSA’s commitment to player development and excellence in soccer.

Role Description

This is a full-time, on-site role based in Virginia, United States. The Content Creator will be responsible for creating, curating, and managing engaging content to support VYSA’s programs and initiatives. Key responsibilities include writing and publishing multimedia content for social media platforms, websites, and marketing materials, as well as collaborating with internal teams to align messaging. The role also involves tracking content performance, ensuring brand consistency, and staying up-to-date on trends in digital content and youth sports to drive engagement with VYSA’s audience.

Qualifications

• Content creation skills, including experience in writing, editing, and crafting compelling multimedia stories
• Social media management skills with proficiency in platforms like Instagram, Facebook, Twitter, and LinkedIn
• Digital marketing expertise, including SEO, analytics, and campaign management
• Strong organizational and communication abilities to work effectively with cross-functional teams
• Proficiency in relevant tools and software, such as Adobe Creative Suite, Canva, or equivalent design tools, is a plus
• Experience with youth or sports organizations is highly valued
• Bachelor’s degree in Communication, Marketing, Journalism, or a related field preferred
• Passion for youth development and soccer is a significant advantage

More About the Role

We’re looking for a hands-on Content & Growth Specialist to help us tell the story of soccer across Virginia and expand our digital reach.

This is not a traditional marketing role.

You will be on the ground capturing real moments, turning them into compelling content, and driving measurable growth across our platforms, programs, and partnerships.

What You’ll Do

Content Creation & Storytelling

· Capture video and photo content at events, matches, and programs

· Produce short-form and long-form content (social, reels, features)

· Design clean, engaging visuals (social graphics, simple layouts)

· Contribute to VYSA digital publications (e.g., Touchline)

· Tell stories that highlight players, clubs, and community impact

· Capture, edit, and publish content quickly (often same day during events)

Content Ownership & Execution

· Own and manage weekly content calendar across platforms

· Deliver consistent content output across: Instagram, TikTok, Facebook, YouTube

· Ensure real-time or near real-time storytelling during major events

Growth & Campaign Execution

· Plan and execute digital campaigns (social, email, paid)

· Support sponsor visibility through creative activations

· Manage and grow social media channels

Performance & Optimization

· Track performance across content and campaigns

· Analyze engagement, reach, and conversion metrics

· Continuously improve based on data

· Report on key KPIs:

• Audience growth
• Engagement rates
• Content performance
• Sponsor exposure

What We’re Looking For

· 1–3 years’ experience in digital marketing, content, or media

· Strong video/content creation skills (mobile + editing tools)

· Basic design capability (Canva / Adobe – clean, modern visuals)

· Ability to execute quickly and independently

· Strong storytelling instinct (not just posting)

Technical Tools (Preferred)

· CapCut / Adobe Premiere / Final Cut

· Canva / Adobe Creative Suite

· Meta Business Suite / Google Analytics

· Email marketing platforms (bonus)

Role Requirements

· Must be able to work outdoors at events and travel across Virginia

· Must be comfortable with long event days and weekend work

· Must be able to capture and produce content in fast-paced environments

Bonus

· Experience in sports, events, or community-based organizations

· Familiarity with Meta Ads, Google Ads

· Eye for storytelling and brand-building

Why This Role Matters

This role sits at the center of how we:

· Grow participation and engagement across Virginia

· Deliver value to our partners and sponsors

· Bring the VYSA story to life at scale

What Success Looks Like

· Consistent, high-quality content from events and programs

· Growth in reach, engagement, and audience size

· Strong visibility and activation for partners

· Clear reporting on what’s working and what’s not

Growth Opportunity

· Opportunity to grow into a leadership role as VYSA expands its digital and sponsorship strategy

· High visibility and direct impact on organizational growth

Compensation

· Salary range: $40,000 – $50,000 (based on experience)

· Full-time position (Fredericksburg-based)

· High ownership and visibility within the organization

Benefits

· Health, dental, and vision insurance (90% employer-paid)

· 401(k) retirement plan (50% match up to 6% by employer)

· 10 days of vacation time and 5 sick days

· Company laptop/computer 

· Education stipend for approved relevant courses, certifications towards personal growth

· Opportunity for growth within a rapidly evolving organization

How to Apply

Send:

· Resume

· Portfolio or examples of content (video/social preferred)

To: serkan@vysa.com           Applications without content samples will not be considered.