We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.
In this position...
We are seeking a versatile and highly motivated Consumer Marketing Automation Specialist to join our Customer Relationship Management Marketing. In this hybrid role, you will act as both a Solutions Consultant and a Technical Lead, bridging the gap between complex business requirements and technical execution. You will be responsible for leading requirement-gathering efforts, translating business needs into actionable technical specifications, and hands-on development of automated, multi-channel customer journeys. The ideal candidate possesses a unique blend of analytical prowess and deep technical expertise in SFMC, including advanced scripting, API integrations, and data architecture.
What you'll do...
- Requirement Gathering & Solution Design: Lead intake and discovery sessions between the SFMC team and various business units. Translate complex business needs into technical design documentation and architectural blueprints.
- SFMC Development & Implementation: Design, build, and test sophisticated multi-channel journeys. Write and maintain custom code using AMP script, Server-Side JavaScript (SSJS), and optimized SQL to support dynamic content and high-volume data segmentation.
- Integration & Data Management: Configure and manage Marketing Cloud Connect (MCC) for seamless integration with Salesforce CRM. Utilize REST/SOAP APIs to trigger real-time communications from external Ford systems.
- Technical Subject Matter Expertise: Serve as the primary SME for Mobile Push and Einstein AI features (e.g. Engagement Scoring/STO). Advise stakeholders on strategy, implementation, and troubleshooting for real-time personalization.
- Agile Delivery & DevOps: Manage the end-to-end delivery lifecycle within an Agile framework. Utilize Package Manager and deployment best practices to migrate assets across Business Units.
- Preference & Compliance Management: Develop and maintain custom Preference Centers using Cloud Pages to ensure brand compliance and data integrity across multiple data extensions.
- Innovation & Best Practices: Stay current on Salesforce releases (including Data Cloud/CDP developments) and industry trends to drive continuous improvement within the CRM ecosystem.
