The Channel Marketing & Enablement Specialist will lead development and execution of integrated marketing programs designed to maximize brand impact and sales performance with key distributor and retail partners within Emerson’s Professional Tools portfolio.
This role will build partner programs that connect the full customer journey across in-store merchandising and the partner’s owned digital ecosystem, including the partner’s website (navigation, product discovery, PDP quality, search, banners, landing pages), partner email, social, and promotional calendars. The goal is a single, aligned program that shows up consistently wherever the customer shops, learns, and buys.
The Specialist will work closely with Sales and Strategic Accounts to identify opportunities, secure partner participation, and ensure strong execution. They will also partner tightly with internal and external eCommerce/Digital Commerce teams to optimize the shopping and online experience and ensure content and merchandising approaches are aligned across channels and partners.
This role is based in Elyria, Ohio, with 10–20% travel required to interface with field sales teams, distributor partners, and customer-facing events.
In This Role, Your Responsibilities Will Be: This role owns the planning and execution of channel programs that deliver value to both Sales and distributor/retail partners. Success requires strong cross-functional collaboration with Brand Marketing, Sales, Strategic Accounts, and eCommerce teams, plus the ability to translate business priorities into partner-ready programs that are easy to activate and measure.
Integrated Partner Program Ownership (In-Store + Digital)
- Own the development and execution of partner programs that align in-store merchandising with the partner’s digital properties, ensuring one cohesive customer experience across channels
- Build partner-specific activation plans that include in-store components (displays, signage, endcaps, POS, promotions) and digital components (site placements, landing pages, PDP enhancements, email and social support)
- Create program playbooks, timelines, and execution checklists to drive repeatable, scalable activations across partners
Digital Shopping Experience Optimization (Partner Ecosystem + Internal eCommerce Collaboration)
- Partner closely with eCommerce/digital commerce teams to optimize the online shopping experience, improve product discovery, and strengthen conversion-driving merchandising approaches
- Drive execution across distributor and retailer owned digital properties, including website merchandising placements, product detail content quality, navigation/category strategy support, email placement coordination, and partner social/content alignment
- Ensure A+ content and digital merchandising assets are built, prioritized, and deployed in alignment with the broader partner program and brand standards
Sales Enablement + Partner Execution
- Work closely with Sales and Strategic Accounts to identify high-impact partner opportunities, proactively bring ideas forward, and align programs to customer and sales priorities
- Manage development of sales enablement materials by defining requirements, coordinating creation through internal/external partners, managing reviews, and ensuring timely delivery (flyers, signage, roadshow materials, partner kits, presentations)
- Support distributor roadshows and partner events by building event-level activation plans and coordinating required assets and execution support
MDF/Co-op + Performance Management
- Develop plans to maximize MDF/co-op investments, including identifying opportunities, shaping program strategy, and supporting execution and tracking
- Review sales, SKU-level performance, and partner participation to inform program design, prioritization, and optimization recommendations
- Capture learnings and feedback from Sales and partners to continuously improve program effectiveness and execution quality, lead post-performance review to demonstrate impact and inform future channel marketing activities'
Brand Alignment + Cross-Functional Collaboration
- Partner with Brand Marketing teams to ensure channel programs align with brand positioning, messaging, and compliance requirements while remaining practical for field execution
Coordinate across internal stakeholders and agency partners to keep projects moving, consolidate feedback, and maintain on-time delivery
Who You Are:You represent own interests while being attentive to others’ interests as well. You effectively communicate in various settings: one-on-one, small and large groups, or among diverse
styles and position levels. You gain insight into customer needs. You persist in accomplishing objectives despite obstacles and setbacks. You set objectives to align with broader organizational goals.
For This Role, You Will Need:- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 2+ years of experience in channel marketing, trade marketing, partner marketing, or sales enablement
- Demonstrated experience building and executing programs with distributor or retail partners (in-store and/or digital)
- Strong project management skills with ability to lead workflows across multiple stakeholders and timelines
- Strong communication skills and comfort partnering directly with Sales teams and external customers/partners
Preferred Qualifications That Set You Apart:- Sales-minded and data-comfortable, with the ability to use sales and SKU-level insights to inform decisions and recommendations
- Experience supporting MDF or co-operative advertising programs
- Familiarity with digital merchandising concepts (PDP quality, site placements, landing pages, product discovery)
- Experience supporting field events, roadshows, or customer-facing activations
- Experience coordinating creative and content development workflows (briefs, reviews, consolidated feedback) Interest in bridging brand strategy with sales execution at the channel level
- Experience with a PIM or content syndication is a plus
Our Culture & Commitment to You:At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
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