Channel Manager Vice President

Chase is one of the most-followed financial brands, engaging millions across Facebook, Instagram, LinkedIn, X, and YouTube. Our Social Media team delivers best-in-class content that empowers people to take control of their financial futures. If you’re passionate about audience-first storytelling and data-driven programming—and you love building YouTube channels that educate and inspire—join us.

As a Channel Manager Vice President within Consumer and Community Banking you will support Chase YouTube, where you will own the strategy, programming, and performance of a core flagship channel. In the Vice President role, you will shape the brand’s voice on YouTube, lead end-to-end operations, and deliver timely, engaging content for millions across our digital ecosystem.

Job responsibilities

• Develop and execute a comprehensive YouTube strategy to drive sustainable channel growth, engagement, and viewership—factoring search and discovery across SEO and geo considerations.
• Own day-to-day channel operations: editorial calendar, content planning, scheduling, publishing cadence, and playlist architecture for long-form, Shorts, and live programming.
• Optimize for discovery and retention: craft high-performing titles, descriptions, tags, and thumbnails; run experiments (e.g., titles, thumbnails, formats, publish times) to improve CTR, average view duration, and audience retention.
• Analyze performance in YouTube Studio and related analytics tools; translate insights into actionable programming decisions.
• Set, track, and communicate KPIs (e.g., subscriber growth, watch time, CTR, retention); deliver regular reporting and performance readouts to stakeholders.
• Partner with creative teams to develop high-quality, on-brand video content—from briefing and scripting to production and post—ensuring consistency with brand, legal, and compliance guidelines.
• Foster community and loyalty: moderate and respond to comments, leverage Community posts, and cultivate a positive, interactive environment.
• Serve as the primary point of contact with YouTube’s product and editorial teams; evaluate new features and betas to keep the channel on the leading edge.
• Share platform insights, best practices, and learnings across global editorial and social teams to drive alignment and scale.
• Manage content calendars and production workflows; coordinate cross-functionally with marketing, PR, legal, and customer support to align content with broader initiatives.

Required qualifications, capabilities, and skills:

• 6+ years experience managing professional social channels. 
• Managing and growing a successful YouTube channel with measurable results.
• Deep understanding of YouTube algorithms, SEO, analytics, and audience development best practices.
• Demonstrated track record crafting compelling, high-performing titles, descriptions, and thumbnails.
• Proficiency with video production and editing workflows; ability to edit or provide clear creative feedback.
• Strong writing and editorial judgment with a keen eye for detail, tone, and accuracy.
• Leadership experience managing direct reports and partnering cross-functionally and with external agencies.

• Data fluency and comfort turning insights into programming decisions; strong communication and presentation skills.

   

• Hands-on experience with content management/scheduling tools (e.g., Sprinklr) and major social platforms (Facebook, Instagram, LinkedIn, X).
• Passion for personal finance and helping people make smarter money decisions.
• Bachelor’s degree in Communications, Journalism, English, Marketing, or related field

Preferred qualifications, capabilities, and skills:

• Experience ideally within financial services, media, news, or content-driven organizations 
• Experience with localization and geo-targeting strategies for global audiences.
• Familiarity with accessibility best practices (captions, metadata).
• Graphic design or public relations experience.
   

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