Role: Part-Time Brand Strategist & Social Media Content Manager (Contract → Potential Full-Time)
Company: Merinos
Website: www.merinoshoes.com
Type: Contract Part Time (Monthly Retainer)
Hours: 10–15 hrs/week to start (expandable to 20+ hrs if needed)
Compensation: $3-5k/mo depending on experience and time commitment
Trial Period: 1 month initial paid trial, month-to-month ongoing
About Us
Merinos is a growth-minded DTC ecommerce footwear brand focused on premium Merino wool shoes designed for comfort, performance, and everyday wear. We sell entirely online and currently acquire customers primarily through paid media (Meta & Google), with strong interest in expanding organic social and brand storytelling.
We’re looking for a motivated, modern-thinking brand strategist/content manager to help us build a more distinctive brand presence and significantly elevate our social media content and engagement.
The Role
This is a hands-on, execution-focused brand/social media role.
You will own the day-to-day creation and management of our organic marketing presence, from brand storytelling and creative ideation to content production and posting.
This is not a performance marketing role (paid ads are handled internally), but your work will inform and support paid creative strategy.
Core Responsibilities
Brand & Creative Strategy
- Help refine and evolve brand voice, tone, and visual identity
- Develop content pillars and storytelling angles
- Ensure brand consistency across social platforms and website
- Contribute creative direction for campaigns and launches
Social Media Management
- Manage day-to-day posting across platforms (IG, TikTok, etc.)
- Build and execute a social content calendar
- Generate captions and website articles aligned with brand voice
- Manage public engagement on behalf of the brand (commenting on posts, etc.)
Content & Creative Production
- Ideate and produce creative content, both static and video (both personally and commissioned)
- Coordinate UGC sourcing and creator collaborations
- Tailor content for social formats
Website & Marketing Creative
- Support creative for homepage, PDPs, and landing pages
- Assist with campaign visuals and messaging
- Repurpose social content for web/email usage
What Success Looks Like
- Consistent, high-quality social posting cadence
- Clear brand voice and visual cohesion
- Increased engagement rate and sales performance
- Growth in followers and community interaction
- Strong pipeline of creative assets usable in paid ads
Requirements
- Recent, hands-on social media management experience
- Portfolio of brands/accounts you’ve managed
- Proven ability to create engaging short-form content
- Strong eye for design, brand, and storytelling
- Comfortable working in a remote, DTC environment
- Self-directed/motivated and execution-oriented
Nice to Have
- Footwear or apparel experience
- UGC sourcing / creator management
- Light video editing (CapCut, Premiere, etc.)
- Familiarity with paid social creative strategy
Engagement Structure
- Monthly retainer (based on 10–15 hrs/week)
- Ability to scale hours if impact warrants
- Fully paid trial month, month-to-month after trial
- Potential to convert to full-time role
To Apply
Please include:
- Portfolio or social accounts managed
- Examples of content you created
- Metrics/results where available
- Brief note on why this role interests you
