Brand Marketing Specialist (Contract with FTE Option)
Location: Atlanta, GA
Work Model: Hybrid (3 days in office)
Employment Type: Contract with full-time potential
Position Summary:
The Brand Marketing Specialist will support the development and execution of brand initiatives that drive growth, increase market share, and support key business objectives. This role partners cross-functionally to bring brand plans and marketing programs to life while managing multiple projects and analyzing performance to inform improvements.
Key Responsibilities:
- Support execution of annual brand plans and marketing programs aligned to business goals
- Collaborate cross-functionally to drive profitable sales
- Manage multiple brand initiatives, ensuring on time and on brief delivery
- Build, manage, and distribute marketing assets and content
- Conduct ongoing analysis of marketing program performance and recommend optimizations
Marketing & Activation
- Execute shipper, display, and seasonal merchandising programs
- Partner with Creative, Packaging, Finance, Sourcing, and Manufacturing teams to develop seasonal products
- Support activation of local advertising campaigns
- Contribute to PR and broader brand communications
Social, Influencer & Digital
- Monitor social trends to identify emerging opportunities to drive engagement and sales
- Create and manage monthly social media calendars
- Partner with internal teams to execute social media content and plans
- Develop influencer marketing briefs for social media content
- Maintain brand website content and manage ongoing creative or recipe based programs
- Analyze ecommerce performance and develop content strategies to increase digital share of voice
Competitive & Performance Analysis
- Analyze ecommerce and competitive performance to identify best practices, threats, and growth opportunities
Generate insights and recommendations to strengthen brand performance
Qualifications
- Bachelor's degree required
- 2+ years of experience in brand management, marketing, or a related field preferred
- Strong understanding of core marketing principles
- Analytical mindset with the ability to translate data into insights
- Creative problem solver with strong attention to detail
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Strong written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with marketing analytics tools a plus
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.