Brand Activation Specialist

Job Title: Brand Activation Specialist 

Location: Columbus, Ohio 

Salary: $60,000 - $80,000 + Company Sharing Bonus Plan 

Job Description: We are in search of an energetic, organized, and driven Brand Activation Specialist to join our team, specializing in event activation and field marketing. This role is responsible for producing, managing, and activating Crocodile Cloth’s presence at a wide range of events where our brand naturally performs best. 

This role will serve as the project manager and on-site lead for three primary categories of events: sales and trade shows, industry and brand events, and guerrilla/D2C marketing activations. While this role will actively participate at events, they will also leverage internal teams—including sales, marketing, and merchandising—as well as external brand ambassador agencies to execute events efficiently and effectively. 

This position requires frequent travel and is ideal for someone who enjoys adventure and thrives in non-traditional marketing environments, from automotive events and races to open-fire meetups, grill-outs, and other hands-on activations. 

Responsibilities: 

• Represent Crocodile Cloth at a variety of events, including trade shows, races, exhibitions, automotive events, industry shows, and guerrilla/D2C activations. 
• Own the planning, coordination, and execution of events, acting as the project manager from pre-event planning through breakdown and post-event follow-up. 
• Set up and manage inviting, interactive booths or activation spaces that align with brand standards and event objectives. 
• Actively demonstrate and showcase Crocodile Cloth products, highlighting key features, benefits, and real-world use cases. 
• Engage with event attendees to build brand awareness, create memorable experiences, and drive product interest. 
• Leverage internal team members (sales, marketing, merchandising) and external brand ambassador agencies to staff and execute events as needed. 
• Support the sales team at trade shows by assisting with customer engagement, lead support, and opportunity identification. 
• Support the marketing team at industry events and guerrilla activations, ensuring goals and execution are aligned. 
• Capture first-party customer data during D2C activations and industry events as a primary performance metric, working in collaboration with the marketing team’s systems and processes. 
• Identify and pursue B2B opportunities that arise from event engagements, escalating them to the appropriate team member.  
• Maintain a strong understanding of Crocodile Cloth’s product lineup, industry trends, and competitive landscape. 
• Gather insights, feedback, and learnings from events and share them with internal teams to inform future marketing and product decisions. 
• Represent the Crocodile Cloth brand professionally, positively, and consistently in all interactions with customers, partners, and event organizers. 

Qualifications: 

1. High school diploma or equivalent required 
2. Previous experience in event activation, brand representation, or sales, ideally within the automotive or action sports sector. 
3. Strong communication and interpersonal skills, with the ability to connect with diverse audiences effectively. 
4. Exceptional organizational abilities, with a keen eye for detail and the capacity to manage multiple tasks concurrently. 
5. Flexibility to travel frequently and work weekends as needed. 
6. Valid driver's license and clean driving record. 
7. Genuine enthusiasm for action sports, coupled with a deep passion for the industry and its culture. 
8. Ability to work independently and collaboratively within a team environment, demonstrating initiative and problem-solving skills. 

Benefits: 

• Competitive base salary plus bonuses  
• Company-provided vehicle for travel to events 
• Opportunity for professional growth and advancement within a dynamic industry 
• Comprehensive benefits package, including health insurance, retirement savings plan, and more 

This position reports to the Marketing Manager. Join our team and play a pivotal role in driving our brand's success in the automotive and action sports world! Apply now by submitting your resume and cover letter detailing your relevant experience and why you're the ideal candidate for this role.