Brand Marketing Senior Director

About Role

Ring Concierge is a rapidly growing, female-founded fine jewelry company specializing in customized engagement rings and fine jewelry. We’re seeking a Brand Marketing Senior Director to lead the development and execution of brand strategy to drive relevance, brand heat, and long-term equity.

This role sits at the intersection of brand strategy, campaign concepting, and cross-channel orchestration. You’ll partner closely with channel leaders across social, communications, and influencer marketing to ensure a cohesive, elevated brand presence across all consumer touchpoints.

Reporting to the VP, Growth Marketing and working closely with our Founder & CEO, you’ll serve as a key brand steward, setting direction, driving alignment, and building a high-performing brand engine that delivers measurable business impact

Responsibilities

Brand Positioning & Storytelling

• Own and evolve Ring Concierge’s brand voice, ensuring it is consistent, recognizable, and meaningfully integrated across all channels and customer touchpoints
• Serve as the internal champion of brand identity, ensuring all marketing, product, and customer-facing efforts ladder up to a cohesive brand experience
• Leverage cultural, competitive, and consumer insights to inform strategy and unlock growth opportunities
• Partner closely with Creative to develop best-in-class campaigns and content that elevate the brand

Team Leadership & Strategic Oversight

• Lead and develop a team of channel experts across social, communications, and influencer marketing, empowering existing leaders and driving clarity across roles and priorities
• Foster strong cross-functional collaboration across Creative, Merchandising, Ecommerce, and Growth Marketing
• Drive alignment, accountability, and executional excellence across all brand initiatives

Integrated Campaign Leadership

• Lead the development of 360° brand campaigns and go-to-market strategies (e.g., product launches), from brief through execution across paid, owned, and earned channels
• Ensure alignment between brand storytelling and performance marketing objectives across the funnel
• Identify and drive culturally relevant moments, partnerships, and activations that build awareness and affinity
• Partner cross-functionally to ensure consistency of messaging across all consumer touchpoints, from marketing through site and retail

Social Media Strategy

• Shape platform strategy across social platforms, including editorial direction and innovation roadmap, in close collaboration with the team to drive brand and business impact
• Ensure all social channels reflect a cohesive, brand-aligned digital flagship experience
• Support the team in identifying and capitalizing on cultural trends, new formats, and emerging platforms
• Define success metrics in partnership with Growth team to balance brand building and business outcomes

Communications, Influencer & Strategic Partnerships

• Set the strategic vision for influencer, PR, and brand partnerships in close collaboration with the existing team
• Empower and support the team in executing high-impact creator relationships, partnerships, and media opportunities
• Identify whitespace opportunities and scale what’s working to drive measurable impact across awareness, acquisition, and revenue
• Partner on defining KPIs and measurement frameworks to ensure all partnership investments are aligned to full-funnel business objectives

Research & Measurement

• Define and implement KPIs to measure the success of brand campaigns and go-to-market initiatives, optimizing both in-flight and post-launch
• Develop a deep understanding of the target customer, competitive landscape, and market trends to inform brand strategy

About You

• Passionate about building brands and telling compelling stories, with a strong focus on results
• Strong editorial eye paired with a data-driven mindset
• Deep understanding of consumer behavior, cultural trends, and brand storytelling
• Proven ability to lead through strong existing teams, empowering functional experts while driving alignment and impact
• Highly collaborative, proactive, and adaptable in a fast-paced, entrepreneurial environment
• Excellent verbal and written communication skills
• Strong relationship-builder across internal teams, creators, and external partners

Requirements

• Bachelor’s Degree preferred
• 10–15+ years of brand marketing experience; luxury retail preferred
• DTC experience required
• Proven ability to align brand strategy with business goals
• Experience measuring and analyzing social, communications, and influencer performance
• Track record of leading and developing high-performing teams
• Experience establishing and managing partnerships with influencers, brands, and media
• Experience working with in-house creative teams, editorial partners, and agencies

Details

• Full-time role located in midtown NYC
• Hybrid work model, with the expectation of four days per week in office and nights and weekends as needed
• Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours
• Health, Vision & Dental Insurance for full-time employees
• 401K with employer match program
• Generous employee discounts on fine jewelry
• Paid time off, including an extra allowance of 3 days annually for religious observances
• Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated base compensation for this role is $180,000+