Brand Experience Manager- Jimmy John's

Inspire Brands
Atlanta, GA

We are looking for a seasoned, strategic, and highly motivated Brand Experience leader to help shape and drive the� end‑to‑end� Jimmy John's brand experience across channels, touchpoints, and initiatives. This role is designed for a manager-level professional who brings strong ownership, independent judgment, and the ability to lead complex workstreams that deliver meaningful business impact.�

The Brand Experience Manager is a key contributor within Jimmy John's� fast‑paced,� growth‑oriented� culture and plays a critical role in driving sustained sales and brand growth for both the brand and franchisees. This individual is expected to� operate� as a� hands‑on� leader� -� setting direction, influencing� cross‑functional� partners, and motivating teams to deliver against� long‑range� growth� objectives.�

More specifically, this role� is responsible for� leading the identification, development, and execution of strategic growth initiatives that enhance� the Jimmy� John's brand experience. These initiatives may span the full ecosystem, including menu and culinary innovation, delivery and digital experience, loyalty, promotions, ecommerce, and pricing. The Manager will work closely with the Director of Brand Experience� Strategy� and serve as a primary point of integration across Inspire Brands' shared services teams.�

*This position is required onsite 4 days per week, typically Monday- Thursday

Supervisory Responsibilities:�

  • May� provide� informal leadership, mentorship, and� day-to-day� guidance to Associate Managers or junior team members�

  • Leads cross functional teams and external partners without direct authority�

Qualifications:


Education:�

  • Minimum: 4 yr degree in business,� marketing, economics, engineering, or� a related� field� (MBA preferred).� �

Professional Experience:� �

  • Minimum: 5+� -� 8 years of experience in brand marketing, brand experience, strategy, consulting, or� related� discipline�

  • Experience leading complex,� cross‑functional� initiatives with measurable business outcomes�

Essential Duties and Responsibilities:

  • Owns and leads brand experience roadmaps for the discovery, testing, and launch of high impact growth initiatives aligned to long range plan (LRP) sales targets�

  • Partners closely with the Director to shape strategic priorities while independently driving execution and outcomes�

  • Leads cross functional workstreams across Brand, Supply Chain, Culinary, Category Management, Integrated Marketing Communications, Customer Marketing/Loyalty, Digital Retail, Revenue Management, Training, Operations, Analytics, and Consumer Insights to ensure seamless go to market execution�

  • Oversees� the design and execution of market tests (product, pricing, delivery, technology, or experience based), including test� objectives, test/control design, KPIs, and performance evaluation�

  • Synthesizes and socializes test learnings, ensuring insights are clearly translated into decisions and actions prior to scaled rollout�

  • Triangulates consumer behavior, operational performance, and financial data to inform brand experience strategy and calendar planning�

  • Proactively� identifies� competitive gaps and white space opportunities using industry trends and consumer insights; quantifies the size of prize for growth initiatives�

  • Translates complex data sets into clear, actionable insights that drive improvements in traffic, check, frequency, and retention�

  • Serves as a thought partner and strategic leader to marketing and brand teams influencing the� end to end� brand experience�

  • Develops and delivers executive level presentations that clearly communicate strategy, progress, risks, and recommendations to senior leadership�

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability� required. Reasonable� accommodations� may be made to enable individuals with disabilities to perform the essential functions.�

  • Strong understanding of brand experience principles and their application within a QSR or� consumer‑facing� business�

  • Ability to quickly develop deep knowledge of the QSR industry, consumer behavior, and performance metrics�

  • Strategic, structured� problem‑solver� with strong analytical and� critical‑thinking� skills�

  • Proven project and program management capabilities across� long‑term,� multi‑phase� initiatives�

  • Comfortable working with large volumes of first‑� and� third‑party� data and converting insights into� business‑driving� actions�

  • Advanced� proficiency� in Excel (e.g., pivot tables, SUMIFS, INDEX/MATCH) and PowerPoint (executive storytelling)�

  • Experience using Tableau, Power BI, or similar analytics platforms to� self‑serve� and analyze data�

  • Strong communication, influence, and� stakeholder‑management� skills�


Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.

We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
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