Partner with the collective Demand Generation team in the activation of Paid Search Media within the Inspire Brands portfolio. Key remit is to collaborate with peer Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio.
RESPONSIBILITIES
- Responsible for implementing, executing and continually optimizing effective paid search campaigns for select brands within Inspire
- Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
- Be prepared to activate against pre-aligned strategies, but also have influence on future strategies based on insights and/or shared learnings from internal peers inside biddable org
- Demonstrates a "big picture" understanding of clients' marketing strategy that can be translated into Paid Search specific execution
- Develop Search strategies and recommendations for annual and ad hoc plans
- Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
- Ability to pull data from Paid Search platforms quickly and effeciently
- Administer bid management tools to accurate pace daily paid search budgets; Implement and test strategies designed to increase conversion rates and continually improve CPA, CAC,CPSV and ROAS across national campaigns
- Channels you'll be expected to have deep experience with include Google Search, Microsoft Search, App Download and App Engagement Campaigns and Apple Search Ads
- Work with your team to ensure billing and budget pacing is handled accurately and on time
- Mentor, train, and develop Associate Managers on biddable team to continually strengthen the department
- Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid search plans and campaign status reports on a regular basis or as needed
- Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
- Partner with Managers of MS&P; and the agency relationship at the "pod" level
- Provide insights on competitive tracking on a regular basis and/or as needed
- Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
- Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands' objectives, insights, and key challenges
EDUCATION AND EXPERIENCE QUALIFICATIONS
- 4-Year Degree Required
- 5+ years of hands-on experience in SEM and / or biddable media
- Demonstrated experience in problem solving and managing multiple tasks
REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES
- Ability to lead teams and deliver results
- Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
- Ability to balance multiple priorities and meet project deadlines
- Excellent oral and written communication skills
- Ability to lead and influence others
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
- Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
- Self-starter personality who can operate with minimal supervision
When you work at Arby's, it's more than just a job; it's an opportunity to prioritize your growth and development while having a ton of fun. We're proud of the food we serve. Our goal is to be the best in the business, and we can't do that without great people like you!
Imagine a place where all day long people talk about ice cream, eat ice cream, and even dream ice cream. That's us. That's Baskin-Robbins. Now, image a place where you can work with ice cream. Even Sweeter.
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
