Position Summary
The Brand Associate supports the development, execution, and day-to-day management of private label brands across the organization. This role partners closely with the Senior Brand Manager and cross-functional teams—including Creative, E‑Commerce, Procurement, Supply Chain, and external agencies—to ensure the successful planning, launch, and ongoing performance of branded initiatives. The ideal candidate is detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.
Key Responsibilities
Brand & Marketing Support
- Partner with the Senior Brand Manager to support brand strategy, annual marketing plans, and ongoing project management needs.
- Collaborate with Marketing and Creative teams to develop monthly campaigns including social media, digital, video, and email content for all private label brands.
- Work with MAD Agency and other creative partners on design, branding elements, and execution of new initiatives.
Product Launches & Merchandising
- Coordinate and manage new product launches, ensuring alignment across Creative, E-Commerce, Supply Chain, and other key departments to deliver a smooth and successful rollout.
- Manage monthly merchandising plans for private label items in partnership with the Merchandising/Procurement teams.
- Support vendor partnerships for collaborative initiatives (e.g., custom accessories or co-branded programs).
Operational & Cross-Functional Coordination
- Work closely with Supply Chain to ensure adequate inventory flow, particularly for special campaigns or high-impact promotional periods.
- Partner with the Procurement team to maintain accurate and active private label product codes, pricing, and item setup; ensure deactivated codes are cleaned up in a timely manner.
- Track brand and product performance through AS400, Power BI, and other reporting tools to identify growth opportunities and areas needing support.
Media & Influencer Management
- Serve as a point of contact for media partners and influencers engaged in private label promotions, supporting communication, scheduling, and campaign execution.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
- 1–3 years of experience in marketing, brand management, product coordination, or a similar role.
- Strong project management and organizational skills with the ability to manage multiple deadlines.
- Proficiency in AS400, Power BI, or similar analytics/reporting tools is a plus.
- Excellent communication and relationship-building skills across internal teams and external partners.
- Ability to think creatively while maintaining strong attention to detail.
Competencies
- Collaboration: Works effectively with cross-functional teams.
- Detail Orientation: Ensures accuracy in product codes, pricing, and campaign documentation.
- Agility: Thrives in a dynamic, fast-paced environment with shifting priorities.
- Analytical Thinking: Uses data to support brand performance decisions.
