Associate Brand Manager

Description

The Associate Brand Manager, in conjunction with the Senior Marketing Manager, devises, implements and oversees the marketing strategy for assigned brands to achieve the defined goals. Internally, the Associate Brand Manager will maintain significant contact with the field sales and customer service, finance, regulatory, and logistics departments.

Essential Functions

Market Analysis

• Gain an understanding of the pet products retail market, customer requirements, and competition.
• Work with Opinion Leaders and outside associations that may be appropriate to assist in understanding market & competitors and in marketing the assigned products.
• Ensure that the necessary training, both technical and product marketing strategy is given to Sales and Customer Service.
• Commission where necessary ad hoc market research, setting clear objectives and appropriate brief.

Marketing Duties

• Develop and implement the marketing strategy for the products in designated product ranges, manage the preparation of the associated marketing materials, working either in-house or with design/advertising agencies.
• Execute marketing plan through multiple channels including: retail, e-commerce, and vet office.
• Manage production forecast, sales objectives, and spending budgets for specified brands in area of responsibility.
• Prepare and execute an annual marketing plan with input from the appropriate internal customers.
• Manage brand lifecycle including new product development and rationalization.
• Manage the accuracy, compliance, and production of all selling and promotional materials according to marketing plans.
• Coordinate marketing materials for trade shows and conferences.
• Prepare the promotional budget and spend it according to plan.
• Participate in product development activities including concept development, forecasting, and market analysis.
• Travel as necessary, including but not limited to conferences, trade shows, sales meetings and business meetings.
• Maintain regular communications with sales and strategic accounts teams.

Reporting & Planning

• Provide the agreed reports on marketing activity to the Marketing Manager, and others where required.
• Ensure short term planning of all activity within the platform.
• Coordinate with the Sales, Technical Veterinary, and Customer Service departments to ensure coherence between marketing activities and field sales force activity.
• Based on Marketing Plans, produce quarterly promotional plans with specific metrics and reporting.
• Contribute to the Company’s annual budget process by defining marketing budgets and key projects, produce annual marketing plans for each product or product range within platform.
• Define the long-term outlook for the company through participation in the Strategic planning process.

General/Administrative

• Supports the company vision and mission and demonstrates the corporate core values in all professional activities.
• Follows all safety requirements, work rules, and regulations.
• Maintains departmental housekeeping standards.
• All other duties as requested by management.
• This position is based out of Fort Worth, Texas.
• This is a hybrid position that requires a minimum of two days onsite per week.
• Up to 15% travel is required for both domestic and international travel to attend meetings, conferences, and other company events.

Basic Qualifications

Education

• Bachelor’s degree in business or marketing related field required.
• 2-4 years of related experience preferred.
• Master’s degree preferred.

Experience

• Consumer packaged goods and/or retail marketing experience.
• Product management experience in a multinational organization preferred.
• Experience in the US animal health industry or related industry preferred.

Skills

• Exceptional organizational and time management skills.
• Highly developed interpersonal skills, possessing an ability to work with a diverse population.
• Advanced presentation skills.
• Ability to function independently in a multi-task environment, as well as part of a team.