Who We Are
The Frankie Shop has been touted as the go-to place for unfussy, minimal, wallet-conscious styles. Our boutiques and website are celebrated for minimalist, trend-leaning wardrobe staples, as well as offerings from independent designers from all over the world. Check our Instagram @thefrankieshop or our website www.thefrankieshop.com to find out more.
About the Role
The Assistant Manager is a key leader within the boutique, supporting the Store Manager in delivering an elevated, highly personalized shopping experience. This role blends hands-on sales leadership with operational excellence, ensuring the boutique reflects the brand’s aesthetic, values, and standards at all times.
Ideal for a fashion-focused professional with a strong eye for detail, the Assistant Manager leads by example on the sales floor and maintains a strong, confident presence there at all times. This leader consistently coaches in the moment - guiding, motivating, and developing the team through real-time feedback and support. They build lasting client relationships and cultivate a polished, service-driven team culture. In partnership with store leadership, this role helps bring the brand’s vision to life through thoughtful styling, exceptional service, and seamless execution.
Key Responsibilities
Client Experience, Styling & Brand Representation
- Deliver a refined, personalized client experience aligned with the brand’s positioning
- Serve as a brand ambassador, embodying the brand’s aesthetic, values, and styling philosophy
- Maintain a strong, visible presence on the floor, ensuring energy, focus, and service standards remain consistently high
- Lead by example on the sales floor through elevated styling, confident selling, and client engagement
- Cultivate meaningful client relationships through thoughtful clienteling, follow-ups, and wardrobe-building
- Handle client concerns with discretion, professionalism, and a solution-oriented mindset
Operations & Floor Leadership
- Support daily operations to ensure a seamless, elevated store experience
- Assist with opening and closing procedures, cash handling, and operational controls
- Maintain impeccable visual standards in line with brand guidelines, ensuring the boutique is always presentation-ready
- Support inventory accuracy, stock organization, and loss prevention efforts
- Serve as Manager on Duty when needed, confidently overseeing the sales team, boutique operations and client experience
- Demonstrate a strong leadership presence on the floor, proactively identifying opportunities to drive sales and perfect service
Team Leadership & Development
- Support the training, coaching, and development of the sales team with a focus on service and styling excellence
- Provide consistent, in-the-moment coaching on the floor to elevate selling behaviors, styling execution, and client engagement
- Reinforce sales expectations, service standards, and store etiquette
- Foster a collaborative, motivated, and fashion-driven team environment
- Communicate effectively with the Store Manager regarding team performance, client feedback and store upkeep and operations
Qualifications
- Minimum of 2-3 years of retail experience, with at least 1 year in a supervisory or leadership role.
- Strong interpersonal and communication skills.
- Proven ability to drive sales and build customer relationships.
- Detail-oriented with excellent organizational and multitasking abilities.
- High sense of initiative and a positive attitude.
- You prioritize providing stellar customer service.
- Able to multitask in a very fast paced environment.
- Strong attention to detail - floor standards and inventory control.
- Available to work retail hours, including days, nights, weekends and holidays
- Proficiency with Shopify POS System preferred
- Understanding of the brand culture and modern aesthetic to deliver a premium client experience.
