Website & Digital Content Manager

St. Mary’s Ryken High School seeks a creative and strategic Web & Digital Content Manager to lead the development, performance, and continuous improvement of the school’s website and digital content. This role ensures that smrhs.org serves as a compelling, mission-driven platform that clearly communicates the SMR experience, supports enrollment growth, and strengthens engagement with current families, alumni, and donors.

The ideal candidate is both a skilled storyteller and a hands-on digital builder with a strong eye for design, user experience, and performance. This individual will own the strategy and execution of SMR’s web presence and play a key role in shaping how the school is experienced online.

Website Leadership & User Experience

• Lead the strategy, structure, and ongoing development of the SMR website (Finalsite CMS)
• Design and build high-impact landing pages for admissions, programs, events, and campaigns
• Ensure a seamless, mobile-first user experience across all devices
• Conduct regular audits to maintain accuracy, accessibility, and performance
• Manage website navigation, page structure, and overall user journey

Content Strategy & Storytelling

• Develop and maintain compelling, mission-centered content that reflects SMR’s Catholic identity and Xaverian values
• Highlight key differentiators, including the Scholars Program, Flight Academy, fine arts, athletics, and campus ministry
• Partner with departments to surface and tell stories that showcase student experience and outcomes
• Support major initiatives including Open House, Knight for a Day, alumni engagement, and giving campaigns
• Ensure consistency in voice, tone, and messaging across all web content

Enrollment-Focused Digital Strategy

• Lead website strategy to support the full admissions funnel—from inquiry to application to enrollment
• Collaborate with Admissions to strengthen calls-to-action, landing pages, and conversion pathways
• Continuously optimize high-priority pages (Admissions, Visit, Apply, Tuition & Aid)
• Support digital campaigns tied to recruitment and enrollment growth

Analytics, SEO & Performance

• Track and analyze website performance using Google Analytics 4 and related tools
• Implement SEO best practices to improve search visibility
• Monitor user behavior and identify opportunities to improve engagement and conversion
• Provide regular insights and recommendations to improve engagement and conversion

CMS Governance & Digital Standards

• Oversee content management workflows, page standards, and user permissions within Finalsite
• Ensure content accuracy, consistency, and adherence to best practices
• Provide training and guidance to faculty and staff on website tools and content standards
• Maintain a well-structured, up-to-date website with consistent content standards and scalable page templates

Design & Brand Stewardship

• Apply strong design and user experience principles to page layout, content presentation, and visual hierarchy
• Uphold brand standards aligned with SMR’s mission and strategic priorities

Collaboration & Support

• Partner closely with Admissions, Advancement, Athletics, Fine Arts, and Campus Ministry to support digital initiatives
• Collaborate with IT and Ed Tech Systems Administrator on integrations (e.g., Veracross), hosting, and technical performance
• Support digital components of school-wide communications and campaigns
• Stay current with emerging trends in digital communications, SEO, and AI-driven search

• Bachelor’s degree in Communications, Marketing, Digital Media, or related field
• 3–5 years of experience managing websites and digital content
• Strong writing, editing, and storytelling skills
• Experience with a CMS (Finalsite preferred)
• Understanding of SEO, web analytics, and user experience best practices
• Working knowledge of HTML/CSS and web design principles
• Strong organizational skills and attention to detail

• Experience in a school, nonprofit, or mission-driven organization
• Familiarity with Veracross or similar school systems
• Familiarity with email marketing, automation tools, and CRM integrations
• Experience with Adobe Creative Suite, Google Workspace and Canva
• Experience supporting digital marketing or enrollment initiatives

• Ability to work independently and collaboratively across departments
• Strong analytical thinking and problem-solving skills
• Attention to detail and commitment to quality
• Ability to train and support non-technical users
• High level of professionalism and confidentiality

• A dynamic, easy-to-navigate website that clearly communicates the SMR experience
• Increased engagement and conversion across key department pages
• Consistent, high-quality storytelling that reflects SMR’s mission and community
• A website that serves as the school’s most effective digital recruitment and engagement tool

• Reports to the Director of Marketing & Communications and a member of the Advancement Team
• Works in close collaboration with the Advancement Team and Information Technology

Salary Range: $60,000 - $75,000

Location: Onsite - Leonardtown, MD

Position will remain open until filled.

Apply Here