Our B2B retail client is looking for a VP or Marketing! This full-time role is ONSITE in Fort Worth, TX 5 days a week.
The VP of Marketing develops and executes comprehensive marketing campaigns and new product development with a heavy emphasis on B2B product marketing.
VP of Marketing Responsibilities
-Manage a team of Internal Marketing and Product Engineering staff and related external providers
-Implement marketing plans, positioning, and go-to-market strategies for new and existing products
-Obtain and use internal and external data to help measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
-Build personas and devise campaigns that engage, inform, and motivate consumers on the product line
-Lead, develop and grow an effective in-house marketing team
-Manage continued development of advertising technology to improve audience management, bidding, and targeting strategies
-Develop strong brand identity, position, and messaging
-Provide product pricing strategies and recommendations
-Develop products from concept to factory production while meeting budget and timeline requirements
-Create and iterate designs through sketches, prototypes, and renderings; and use software to develop virtual models of designs
-Complete design and development of new products including conceptual design, material requirements, production workflows and cost analysis and is responsible for overseeing, developing, and implementing all marketing functions.
-Design production workflows to validate the concept with prototypes in the manufacturing process
-Optimize material and manufacturing requirements to deliver client's high-quality standard at the lowest cost
-Evaluate product safety, appearance, and function to ensure the design meets all performance requirements
-Secure approval by making a compelling case presenting designs and demonstrating prototypes to all levels of leadership
-Provide market/industry reports and insights
-Lead end of life cycle analysis and recommendations for products (i.e. sku rationalization)
VP of Marketing Requirements
-Bachelor's degree required; MBA preferred
-Previous experience as Vice President of Marketing, Marketing Director, or other senior position
-Proven success in the commercialization of consumer products in a B2B environment
-Proficient in Microsoft Office (PowerPoint), HubSpot, Salesforce and NetSuite or similar tools
-Strong creative skills to design products while also being able to outline production requirements and workflows
-Expertise defining, analyzing, and reporting performance marketing metrics in a multi-channel environment
-Proven track record of building high-performance marketing/brand teams in growth environment, while creating a plan for scale across the marketing organization
-Experience managing significant marketing budgets
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.