CULTURE SNAPSHOT:
Broad River Retail is a privately held organization where a diverse group of people work together and espouse our core values of integrity, personal excellence, customer satisfaction, collaboration, and innovation for the purpose of ‘Furnishing Life’s Best Memories.’ At Broad River, we believe that purpose begins with identity, which is why our people are referred to as “Memory Makers.” We know that everyone who works for our Company has the power to make positive, lasting memories not only for our Guests, but also for their fellow Memory Makers, our partners, their families, and in our communities.
Our vision is to be the premier Ashley Store operator, and our mission is simply to be an excellent home furnishings retailer. Our Memory Makers are the driving force that has led us to being the largest and fastest growing Ashley licensee in the U.S., to being named as the National Home Furnishings Retailers of the Year in 2024 and landing us on the Best Places to Work list three years in a row in our industry.
AT A GLANCE:
The Vice President of Retail Performance will be responsible for driving sales growth and operational excellence across our network of up to 50 retail locations, achieving revenue targets within a range of $300 million to $500 million. This strategic leadership role requires a strong focus on enhancing customer experience, optimizing sales performance, and leading a high-performing retail leadership team. This executive requires a deep understanding of retail metrics, consumer behavior, and team development to maximize sales, profitability, and customer satisfaction.
DAY IN THE LIFE AS THIS EXECUTIVE MEMORY MAKER:
Sales Strategy Development:
• Drive execution of our sales strategies to maximize revenue and market share and expand market share across all retail locations.
• Analyze market trends, customer insights, and competitive landscape to inform strategic initiatives, and innovate sales strategy and improvements.
Team Leadership and Development:
• Lead, mentor, and develop a dynamic retail sales team, fostering a culture of high performance and accountability.
Establish clear sales objectives and performance metrics; conduct regular performance reviews to drive continuous improvement.
• Lead, mentor, and manage the retail sales team to achieve sales goals and foster a culture of excellence.
Customer Experience Enhancement:
• Spearhead’s initiatives aimed at improving the in-store customer experience and building long-term customer loyalty.
• Collaborate with marketing to craft compelling promotional campaigns that drive foot traffic and conversions.
Sales Performance Management:
•Monitor and analyze sales performance metrics; adjust strategies to ensure targets are met or exceeded.
• Implement best practices in retail sales processes to streamline operations and enhance sales effectiveness.
Cross-Functional Collaboration:
• Work closely with merchandising, supply chain, and finance teams to align inventory management with sales goals.
• Serve as a key liaison between corporate and retail locations to communicate sales strategies and objectives.
Budget and Forecasting:
• Develop and manage the retail sales budget, ensuring resources are allocated efficiently to maximize ROI.
• Prepare regular sales forecasts and reports for senior management to inform business decisions.
Operational Excellence:
• Ensure compliance with Broad River Retail policies and procedures across all retail locations.
• Optimize retail operations to improve efficiency and enhance the overall shopping experience.
Reporting and Accountability:
• Provide regular updates to the Executive Vice President on sales performance, team progress, and strategic initiatives.
• Hold team members accountable for achieving sales targets and operational goals.
WHAT YOU’LL NEED TO SUCCEED:
Education:
• Bachelor’s degree in business administration, Retail Management, or a related field; MBA preferred, or commensurate work experience.
Experience:
• 10+ years of experience in retail sales management, with a proven track record of driving significant revenue growth in a multi-store environment.
• Experience in the furnishing or home goods industry is strongly preferred.
Skills:
• Exceptional leadership and team-building skills, with the ability to inspire and motivate a diverse team.
• Strong analytical and strategic thinking capabilities, with a focus on data-driven decision-making.
• Proficiency in retail management software and analytics tools.
MEMORY MAKER PERKS & BENEFITS:
• Base Salary Range based on skills and experience
• Retail Performance Bonus Potential
• Leadership Profit Sharing Bonus Program (VP Level)
• VP Level Tributary Program (Long-Term Incentive Program)
• Medical, dental, vision, and life insurance options
• Paid time off and 401K matching contribution up to 4%
• Employee discount (40%) at BRR-owned Ashley Store locations
• Leadership perks
WORKPLACE ENVIRONMENT:
• Regularly required to stand, walk, stoop, kneel, or crouch on concrete flooring.
• Must be able to lift or move objects up to 50 pounds alone.
• Proper PPE must be worn when handling chemicals.
Reasonable accommodations may be made in accordance with the Americans with Disabilities Act (ADA).
OUR COMMITMENT TO YOU:
Broad River Retail is committed to creating a place where everyone feels respected, valued, and able to reach their full potential. Regardless of race, gender, religion, sexual orientation, age, disability, or if you’re parenting the next generation of Memory Makers, we firmly believe our work is at its best when everyone feels free to be their most authentic self.