Vice President, Marketing Manager - Customer Engagement Campaign Management

Take on a leadership role where you will oversee and deliver impactful Starter customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.

As a Vice President, Marketing Manager in the Starter Consumer Bank Customer Engagement Campaign Management team, you will lead large-scale, multi-channel campaigns focused on customer onboarding, retention, and financial health. You’ll drive process excellence, creative thought leadership, and act as an Authorized Approver of creative and audience targeting, making a significant impact within the Customer Engagement team.

Job Responsibilities

• Lead end-to-end creative development, execution, and management of customer onboarding and engagement campaigns across digital, email, direct mail, social, and website channels.
• Develop and maintain proactive, strong partnerships between the Customer Engagement team, strategy partners, and internal/external execution partners.
• Manage senior-level relationships with agencies and vendors, and serve as the Authorized Approver on final creative and audience targeting for others.
• Execute omni-channel marketing campaigns within established processes and systems, ensuring initiatives are on-strategy, on time, and within budget.
• Track and manage content updates and annual recertification of in-market tactics and materials.
• Lead efforts to continuously improve both the customer onboarding and engagement experience, with a strong focus on testing and optimization to drive strategic recommendations.
• Drive creative thought leadership and process improvement initiatives within the Customer Engagement space.
• Collaborate with marketing managers to identify opportunities, campaign strategy, and frameworks for measurement and reporting.
• Provide overall project management, ensuring execution across multiple channels and with multi-functional teams.
• Participate in pilot programs and actively rethink processes to simplify and build additional capabilities.

• Serve as a leader on initiatives outside of assigned campaigns, including cross-program creative leadership, process improvement, and other strategic roles.

   

Required qualifications, capabilities, and skills

• 7+ years of experience in a marketing campaign execution role, with a focus on customer engagement, retention, onboarding, or lifecycle marketing.
• Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners.
• 3+ years of agency/vendor management experience.
• Experience as a leader in a fast-paced environment, with strong skills in multi-tasking and prioritization.
• Ability to balance tactical project management with strategic thinking and creative leadership, while adhering to a tight controls environment.
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines.
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
• Team player with a positive, can-do attitude; comfortable with continuously changing opportunities and priorities.
• Curious and creative with a focus on constant improvement.

• Excellent written and oral communication skills; experience presenting to senior level executives.

   

Preferred qualifications, capabilities, and skills

• Experience in financial services, including customer engagement, retention, onboarding, or lifecycle marketing, and/or agency-side experience 
• 4 year college degree