Undergraduate Admission Counselor

The Undergraduate Admission Counselor is responsible for recruiting, counseling, and assisting prospective students and their families in the admission process, managing geographic territories to meet recruitment and enrollment goals. The role requires carrying out daily operations of the office and contributing to projects as assigned. This position is highly collaborative in nature, often working closely with campus partners such as Financial Aid, Residence Life, and Academic Advising. This position reports to the Director of Admission.

Essential Duties and Responsibilities

• Conduct market research, cultivate and manage counselor and high school relationships, and maintain correspondence with students, families, counselors, and other audiences.
• Coordinate recruitment activities for assigned recruitment territory, including college fairs, high school visits, recruitment events, student interviews and meetings, email, text and phone campaigns, and other recruitment activities to meet application and enrollment goals for recruitment territory.
• Contribute to projects and special events as assigned, developing an action plan and implementing activities required by projects.
• Conduct up to eight weeks of recruitment travel in the fall and up to four weeks in the spring, and be responsible for all aspects of planning and preparation for travel.
• Meet with prospective students and families for individual and group information sessions on a daily basis. Counsel students and families on the admission and financial aid process. Articulate the features and benefits of a personalized and hands-on liberal arts education and residential experience.
• Attend on-and-off campus events hosted by the admission office.
• Participate in occasional weekend events such as tours, open houses, admitted student days, and new student orientation.
• Read and evaluate applications for admission and scholarship consideration. Recommend appropriate decisions for admission candidates.
• Attend weekly meetings with the counseling staff and supervisor.
• Maintain professionalism and build strong relationships with members of the Lenoir-Rhyne community, high school counselors, community-based organizations, alumni, and other constituencies with which the admission office interacts.
• Respond with timeliness to all questions and/or concerns from prospective students.

Preferred Qualifications

• Excellent written, verbal, and interpersonal communication skills are required, as well as organizational skills.
• Candidates should understand the nature and purpose of liberal arts education, as well as a residential and engaged college experience.
• Exhibit cross-cultural competence in building relationships and understand and support diversity, equity, inclusion, and access in recruiting students into undergraduate education.
• Ability to work independently and as a member of a team is important. Empathy, enthusiasm, and humor are crucial.
• Computer skills needed to utilize admission specific software, spreadsheets, and calendars and virtual resources.
• Valid driver’s license is required.
• Fluency in Spanish is a plus.

Education and Experience

• A bachelor's degree is required.
• At least two years of experience in admissions is preferred.
• Previous experience with Slate or other student information systems is a plus.

Physical Requirements

• Ability to travel during the day and overnight to assigned geographic territory.
• Lifting is limited and should not exceed 20 pounds.
• Mobility throughout campus, including the ability to lead campus tours when needed.

Work Schedule

• Standard office hours are Monday-Friday 8:00am-5:00pm.
• Travel, weekends, and evenings as necessary.

Behavioral Expectations

• Maintain high integrity, confidentiality, and ethical standards.
• Maintain a healthy and safe environment.
• Maintain and contribute to a professional, respectful, courteous, diverse, equitable, and inclusive environment.
• Treat other individuals with dignity, respect, and kindness.
• Adhere to all university policies, procedures, standards, and values, and comply with all federal, state, and local laws.