Tourism and Event Center Coordinator

Under general supervision, provides financial oversight, planning, placement and monitoring of the County’s branding, tourism and marketing strategies as they relate to the County’s Tourism and Event Center, and as required by the NM True Brand Campaign; facilitates an active relationship with hotels/restaurants and attractions for Sandoval County; directs and coordinates event, staffing and advance planning of the site; develops policies and procedures, facility management guidelines, and formation and implementation of various marketing plans for consideration. Work involves marketing Sandoval County to stimulate economic development and promote tourism and supporting these efforts by securing and administering grant funding. Meets quarterly with the County Lodgers Tax Board and Tourism Alliance Committees and reports directly to the Director of Economic Development to achieve the goals and objectives set forth for the County.

A job description is intended to present a general list of tasks/duties performed by employees within this job. Job descriptions are not intended to list all duties performed within the job.

• Bachelor’s Degree in Tourism, Hospitality, Marketing, Economic Development, Business Administration, or related field and four years’ experience in managing/coordinating events in a convention and/or conference center environment; and developing marketing and branding concepts OR an equivalent combination of education and experience, which provides the required skills, knowledge and abilities. Experience with successful grant writing, compliance and administration is highly desirable.

• Valid New Mexico driver’s license or ability to obtain a valid New Mexico driver’s license within 30 days of hire.

• Ability to maintain a valid New Mexico driver’s license

• Executes marketing strategies and leads efforts to generate clients / leads for the Event Center through in-house sales, presentations, tours of the facility, and sales calls to potential groups/events managers to increase Center utilization.
• Develops marketing methods to ensure the Event Center remains competitive in order to achieve optimum utilization.

• Assures the Event Center property is properly maintained and coordinates with County Public Works on maintenance needs.
• Provides advisory support in creative message development; contributes to and monitors the flow of new web content. Coordinates with the web maintenance provider to create a bi-monthly report on the effectiveness of the website.
• Oversees website design, generates content and oversees printed collateral for internal and external marketing users.
• Plans new research-based advertising strategies for current and subsequent years that will increase leisure travel market share.
• Develops relationships with national, international and regional tourism-based publications and writers, tours operators and travel agents. Designs, develops and conducts familiarization tours of Sandoval County for media, event planning, tour operators and travel agents.
• Prepares press kits for media; writes press releases, creates promotional materials, builds campaigns and develops stories to highlight the unique selling points of the Event Center and Sandoval County attractions; and coordinates with area media, in coordination and with the Office of the County Manager, and County Marketing and Communications Department.
• Provides educational and informational programs for hospitality sector personnel on attractions/events in Sandoval County.
• Gathers data and prepares annual tourism situational analysis for the Tourism Alliance, Lodgers Tax Board, Chamber of Commerce, and/or the Board of County Commissioners. Prepares and delivers presentations to both local and regional civic and governmental organizations on Tourism.
• Represents the County in joint planning sessions to establish regional tourism activities; serves on local committees that enhance tourism and foster economic development.
• Attends meeting, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the tourism industry, and exchange information.
• Coordinates and creates ideas for special events as needed.
• Writes and administers assigned grants; oversees contracted staff and grant documents, finances, and files.
• Reviews, monitors, and maintains the department financial records and budgets; reconciles event center revenue, receipts, expenses, funding, budget, records and similar aspects for assigned duties; provides reports and information for the development of the departmental budget.
• Maintains records, researches cost, obtains estimates according to County procurement regulations,
• Performs contract management for Event Center functions and clients; conducts tours and coordinates staff schedules, inspections, lease and supporting document review, maintenance, security and janitorial services for the rental of the event center as needed. Provides administrative and technical support including preparing letters, resolutions, commission agenda items and agreements for the Director.