Sr. Product Manager, ADAS + BlueCruise Strategy

Ford Global Career Site
Dearborn, MI

In this position...  

The ADAS + BlueCruise Product team is looking for a Sr. Product Manager focused on developing and implementing strategic initiatives to deliver new product features, enhance product capabilities and user experience, and expand product channels to drive growth.  

What you'll do... 

  • Lead the discovery and business-case development for new strategic initiatives to ensure the product roadmap stays ahead of industry disruption and commoditization 
  • Evaluate and pilot expansion strategies into new vehicle segments, global markets, and untapped opportunities to scale ADAS and BlueCruise adoption beyond current channels 
  • Conduct deep-dive market analyses to identify potential customers, developing tailored product value propositions and feature sets that address the specific pain points of customers archetypes or geographic regions 
  • Synthesize complex competitive intelligence, technical roadmaps, and financial projections into high-impact presentations for executive leadership, providing the strategic clarity and data-backed recommendations required to secure buy-in 
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