The Senior Marketing Analyst is responsible for executing marketing performance reporting, campaign measurement, and customer analytics to support the Marketing organization. This role owns the delivery of accurate, timely, and consistent reporting across assigned channels, promotions, and initiatives. Working under the direction of the Manager, Marketing Analytics, the Senior Marketing Analyst evaluates performance results, identifies meaningful trends and variances, and ensures data integrity across dashboards and reporting outputs. This role emphasizes analytical rigor, execution reliability, and strong ownership of reporting quality and measurement standards. The role leverages AI tools as part of the analytical workflow to improve efficiency, support data validation, and accelerate development of queries, reporting, and documentation, while maintaining full accountability for output accuracy.
Duties and Responsibilities- Own recurring marketing performance reporting for assigned channels, promotions, and customer analytics, ensuring accuracy, completeness, and on-time delivery. 30%
- Analyze KPI performance and investigate trends, variances, and potential drivers; escalate findings and risks to the Manager, Marketing Analytics as appropriate. 30%
- Execute campaign and promotional measurement, including post-event analysis and performance summaries. 20%
- Develop, maintain, and validate reporting datasets and SQL queries, leveraging AI tools where appropriate to improve efficiency and consistency. 5%
- Maintain and enhance dashboards in Tableau to ensure metrics align with current business definitions and reporting standards. 5%
- Perform rigorous data validation and quality assurance across reports and dashboards, including reconciliation across data sources and resolution of discrepancies with IT and database teams. 5%
- Partner with cross-functional stakeholders to clarify reporting requirements, ensure outputs meet business needs, and document data definitions, logic, and methodologies. 5%
Scope- Staff supervision and development: No
- Decision making: Independently execute reporting and measurement for assigned areas. Interprets performance results to identify trends and potential drivers within established frameworks. Escalates risks, anomalies, and unclear findings to the Manager, Marketing Analytics. Does not define marketing strategy or enterprise measurement frameworks.
- Travel: Up to 5%
- Flex Designation: Anywhere
The anticipated salary range for this position is $87,600 – $131,500 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company’s 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.
