Job Summary
The Sr. Manager of Market Intelligence is a key contributor within Zeus Commercial Marketing, providing front-end market intelligence that guides commercial strategy, innovation focus, and growth prioritization. This role is responsible for delivering actionable insights through market research, competitive analysis, and AI-enabled market modeling to identify, size, and prioritize opportunities aligned with Zeus polymer platforms and core manufacturing capabilities. The role partners closely with Commercial Marketing, Sales, Product Development, R&D, and executive leadership to connect market needs to differentiated Zeus technology solutions.
- Lead front-end market research to understand medical device market dynamics, customer value drivers, regulatory trends, and unmet clinical needs relevant to Zeus polymer technologies.
- Develop competitive intelligence frameworks to benchmark Zeus materials and engineered polymer solutions against alternative materials, competitors, and emerging technologies.
- Identify and evaluate breakthrough and emerging medical device technologies where sales should get engaged and leverage Zeus polymers and new products that could enable improved performance, manufacturability, or clinical outcomes.
- Apply AI-enabled tools, advanced analytics, and structured market models to estimate TAM, SAM, and SOM for priority applications and technology platforms.
- Translate market, competitive, and technology insights into clear narratives and recommendations to support commercial strategy, portfolio decisions, and investment prioritization.
- Build market sizing and opportunity models that explicitly map application requirements to specific Zeus polymer technologies, processing capabilities, and value propositions.
- Partner with Commercial Marketing, Product Management, Sales, and R&D to enable prioritization of product launches, the creation of Salesforce leads/opportunities and the alignment of innovation value horizons.
- Create and maintain standardized market intelligence deliverables including reports, dashboards, opportunity briefs, and executive presentations.
- Support opportunity screening and prioritization by assessing market attractiveness, competitive intensity, technology fit, and commercial potential.
- Ensure transparency, consistency, and documentation of assumptions, data sources, and methodologies used in market analyses.
- Support continuous improvement of Zeus market intelligence processes, tools, and best practices.
- Comply with company policies and perform other duties as assigned.
